![How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/qCITWfNxx6NmWfoqv4n0_Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Anita Li: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Another great infographic.
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Simon Staffans: 'I was quite amazed and fairly impressed by the quotes from Game of Throne’s director David Petrarca at the Perth Writers’ Festival regarding the effects piracy have had on the tv series. Game of Thrones is by far the most pirated show on Earth at the moment, but David shrugs it off, since the show thrives on ”cultural buzz”.'
The Digital Rocking Chair's insight:
And, you should also read Simon's follow up post: Substituting piracy for exchange of favors? 
Cultureel Persbureau's curator insight,
March 2, 7:35 AM
De makers van Game of Thrones beschouwen het feit dat de serie tot de meest 'illegaal' gedownloade ter wereld behoort als een gegeven. Waar ze eigenlijk ook veel voordelen in zien. Delete the scoop?
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NQ Logic: "The first few months of 2012 were rich in events in the ongoing battle between content owners and Internet players. This battle, seemingly unimportant at first glance, if put into a larger context can be described as one of the most pivotal challenges in our digital society and will define the survival of the Internet and future of the digital planet as we know it" ... Via Gary Hayes Delete the scoop?
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Piracy might be a filmmaker’s best friend. Or at least not the worst enemy. Delete the scoop?
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Cory Doctorow: "If companies refuse to release films or TV shows in US and UK at same time, they only have themselves to blame for piracy" ...
The Digital Rocking Chair's insight:
Cory Doctorow always makes a lot of sense when commenting on the piracy debate. Tags: Piracy, Copyright, Legal, Film, Television Delete the scoop?
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Rovio's Mikael Hed tells music industry audience that embracing pirates can attract new fans...
[Here's an interesting take on things - piracy as a form of informal marketing.] Delete the scoop?
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In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers.
Awesome infographic to show how the declining film industry is fighting back!
Gr8 Infographics on how Documentary films are using Technology