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Jon Thomas: "In August 2009, Sloth tweeted “Hey you guys!” His handle: @SlothGoonies. His location: In a basement. His run on Twitter lasted only two months and garnered only 20 followers, but they were a glorious two months for those of us who love Goonies."
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It's not just Brands who will find this article interesting. Points discussed are of value to all storytellers.