Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
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Is Twitter a Gold Mine for Character-Based Brand Storytelling?

Is Twitter a Gold Mine for Character-Based Brand Storytelling? | Transmedia: Storytelling for the Digital Age | Scoop.it

Jon Thomas:  "In August 2009, Sloth tweeted “Hey you guys!” His handle: @SlothGoonies. His location: In a basement. His run on Twitter lasted only two months and garnered only 20 followers, but they were a glorious two months for those of us who love Goonies."

The Digital Rocking Chair's insight:

It's not just Brands who will find this article interesting. Points discussed are of value to all storytellers.

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4 Lessons In Creativity From John Cleese

4 Lessons In Creativity From John Cleese | Transmedia: Storytelling for the Digital Age | Scoop.it

Rae Ann Fera: "The legendary writer and actor has also become a well-known student of and speaker on creativity and how to cultivate it. He recently enlightened a group of ad types about the best ways to put yourself in a creative state of mind" ...

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