Successful TV dramas are unfolding one episode at a time, and procedurals are taking notes
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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"Let's start by making a distinction between participatory culture and Web 2.0. Today's participatory culture is the result of more than a hundred years of struggle" ...
The Digital Rocking Chair's insight:
Part II of Frank Rose's interview with Henry Jenkins about his upcoming book, Spreadable Media. Part I of the interview can be found here. Delete the scoop?
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![How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/qCITWfNxx6NmWfoqv4n0_Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Anita Li: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."
The Digital Rocking Chair's insight:
Another great infographic. 
Justin Nalepa's curator insight,
December 20, 2012 11:32 AM
In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers. 
Jeni Mawter's curator insight,
December 20, 2012 9:38 PM
Awesome infographic to show how the declining film industry is fighting back! 
Dolly Bhasin 's curator insight,
December 23, 2012 11:23 PM
Gr8 Infographics on how Documentary films are using Technology Delete the scoop?
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![How to Create a Winning Meme [INFOGRAPHIC] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/CkzDoqeSNB1B4UbACCIxEzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Anita Li: "What's the recipe for a winning meme? One infographic looks at patterns in 100 memes from 1980 to today, and determined the ingredients necessary for a video or photo to take off" ...
The Digital Rocking Chair's insight:
No prizes for guessing that cats are involved. LOL 
Gustavo Munevar's curator insight,
January 13, 8:10 PM
Anita Li ayuda a cultivar el conocimiento trayéndonos esta infografía que ilustra la receta para 'cocinar' un Meme de éxito. Alguien usando algo similar? Cuál ha sido la experiencia creando Memes? Cuéntanos aquí y fomenta la conversación, gracias! ... Delete the scoop?
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Neha Prakash: "We know, it’s a little meta, a viral video about viral videos. But how could we resist, when this parody encapsulates all we’ve ever wanted to know about making a video an online sensation" ... Delete the scoop?
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Personally, I prefer shows that balance serial and episodic storytelling, and this article nicely captures the pros and cons of each approach.