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Successful TV dramas are unfolding one episode at a time, and procedurals are taking notes
Personally, I prefer shows that balance serial and episodic storytelling, and this article nicely captures the pros and cons of each approach.
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Geoff Livingston: "Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer."
Creating Transmedia Narratives: The Structure and Design of Stories Told Across Multiple Media A Master‘s Thesis Presented...
Siobhan O’Flynn & Karine Halpern's excellent slide presentation from StoryWorld Conference & Expo November 2, 2011
Modern videogames have made enormous strides in terms of story delivery, and therefore potential as a Transmedia driving platform...
[An excellent analysis of videogames as the primary platform for Transmedia Storytelling.]
Jeff Gomez: "[...] if you’ve got a big story to tell, and if you need to tell it to a huge number of people, there is
a new set of rules to consider if you’re going to maximize the potential for success" ...
[Special Note: This text is drawn from Jeff Gomez’s keynote speech at the StoryWorld 2012 conference.]
Budweiser Canada created a transmedia marketing movement and invited all of us to become a part of it. Here are five phases to create your own.
"The reality for us as writers and producers of the project is that we really don’t know where this might land as a transmedia property. But again, the larger point is that we do have a very good idea of where it can go in terms of its own narrative potential."
I’ve previously discussed both video games and toys as potential Driving Platforms for Transmedia story franchises. Now it’s the turn of the novel...
[Simon Pulman continues his excellent series on the choices for a primary platform in Transmedia Storytelling. His first post, on choosing video games, is @scoopit http://bit.ly/sTrl4f and his second post, on choosing toys, is @scoopit http://bit.ly/tRyfXQ]
I've said previously on this blog that one of the keys to Transmedia penetrating mass culture is to familiarize kids with interacting with cross-platform stories at an early age ...
[Simon Pulman continues his excellent series on the choices for a primary platform in Transmedia Storytelling. His first post on choosing video games is @scoopit http://bit.ly/sTrl4f]