Robert Pratten talks to the Music Business School in London about how lessons from transmedia storytelling can be applied to developing a music artist.
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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From Casablanca to The Killing – the elements of a great script are essentially the same. John Yorke – reveals how and why the best screenwriting works
The Digital Rocking Chair's insight:
How to take basic story structure and turn it into great screenwriting .... 
Alexis Niki's curator insight,
March 16, 5:23 PM
The art and the discipline of screenwriting. A long read but worth it. Delete the scoop?
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Mike Springer: "Before he was a big game hunter, before he was a deep-sea fisherman, Ernest Hemingway was a craftsman who would rise very early in the morning and write."
The Digital Rocking Chair's insight:
This one's for writers everywhere ... 
Luca Brigada's curator insight,
March 12, 6:49 AM
I began this travel of storytelling with Hemingway never wrote a treatise on the art of writing fiction. He did, however, leave behind a great many passages in letters, articles and books with opinions and advice on writing. First rule: To get started, write one true sentence. Delete the scoop?
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Saladin Ahmed: "What attracts people to fantasy? Is it the orcs and the elves, or the rich worlds they inhabit?"
The Digital Rocking Chair's insight:
How much detail is too much detail when building fantasy story worlds? Delete the scoop?
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Chuck Wendig: "With NaNoWriMo about to storm surge the writer (and wannabe-writer) community, this seems a good time to both tickle your pink parts and jam my boot up your boothole in terms of getting your penmonkey asses motivated. So, here goes — 25 motivational thoughts for writers, starting in 3… 2… 1…" Delete the scoop?
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Leila Johnston: "Transmedia can be a controversial word, but it was embraced by the Lab, which explored the value of ‘immersive entertainment’ – stories told across more than one medium, playing with the boundaries of the real world, and often requiring participation from the audience" Via Simon Staffans Delete the scoop?
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Richard Brody: "The fulsome orthodoxy of Pixar’s twenty-two storytelling rules goes far beyond a single company’s flavor spectrum to a crisis that is endemic to the modern cinema" ...
The Digital Rocking Chair's insight:
An interesting and rather unexpected take on Pixar's 22 Rules of Storytelling. 
Henrik Safegaard - Cloneartist's curator insight,
March 15, 3:29 AM
I thought it was a bit like, "Whatever Works" and then it seems to be almost science. Some of the rules are psychological exercises that don’t relate to composition but to a writer’s self-knowledge. Delete the scoop?
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![The Dangers of World-Building [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/FWLkreKY6wsJu0SJHtPY8Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Lucas J.W. Johnson: "An article today on NPR about fantasy world-building suggests that what was once for the most outcast of nerds is (along with general geekdom) gaining more widespread acceptance [...]"
The Digital Rocking Chair's insight:
Lucas Johnson provides a transmedia context to yesterday's scoop: At Home In Fantasy's Nerd-Built Worlds. Delete the scoop?
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Via Jess McCulloch
The Digital Rocking Chair's insight:
Very cool! Joseph Campbell's Hero's Journey illustrated with Lego figures. (Starts fully at slide 6.) 
Deanya Lattimore's curator insight,
January 7, 9:32 AM
"What's the story?" A good thinking starter for how "story" works in the world. 
Martin (Marty) Smith's comment,
January 7, 8:49 PM
Strange to tell Joseph Campbell's Hero With A Thousand Faces with Lego characters but it flies by faster chan Campbell.
Martin (Marty) Smith's curator insight,
January 7, 8:55 PM
Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories. Delete the scoop?
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Geoff Livingston: "Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer." Delete the scoop?
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Robert Pratten's podcast, and accompanying slide presentation, on transmedia storytelling as a way to attract and retain audiences.