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Robert Pratten's podcast, and accompanying slide presentation, on transmedia storytelling as a way to attract and retain audiences.
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Mark Wilson: "Ever wonder why all movies seem to look the same? Yeah, there’s a reason."
The death of creativity or the path to box office gold? You decide.
Literary analysis becomes a big business. :-)
Also see our digital cnema study at http://www.digitalcinema.ca
C'est quoi ce film déjà?
Josh Spiegel: "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...
All the more reason to take a transmedia storytelling approach to film marketing :)
teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.
John Gaudiosi: "Building on the success of the Emmy-nominated, fan favorite HashTag Killer, SocialSector.usanetwork.com centers around an online reality competition in which contestants are sequestered in an unknown location and one contestant is voted off each week."
A great look at how lessons learnt from Hash Tag Killer informed the development of Psych's new second screen experience, The S#cial Sector.
Love the name #Hashtag Killer
Hugh Hart: "The makers of docs in contention for Oscar nominations talk about activating audiences after they leave the theater."
How to convert an audience from observer to advocate for your cause.
A look at the different ways documentary filmmakers are using online engagement to further real world goals.
Christine Champagne: "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."
A look at HBO's strategy for brand extensions and audience engagement in the social media space.
Tobias Buckell's "How I used Kickstarter to reboot a book series, and my career (and maybe my life?
A great sharing of information and experience.
Gunther Sonnenfeld: "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...
Christine Erickson: "If you were wondering how a horse got on the plane, or what it’s like to film with Jackson, Air New Zealand has released a behind-the-scenes look at the making of its latest in-flight safety video."
"Now audiences can interact with - and even create - content, they can make or break it, argues MediaCity Finland's [Simon] Staffans" ...
Lewis Wallace: "In the campy new video, titled An Unexpected Briefing, a pointy-eared flight crew explains all the boring stuff — how to buckle your seatbelt, when to turn off your electronic devices, etc. — on a plane loaded with characters from J.R.R. Tolkien’s fantasy world."
David Cornish: "Helmer Rian Johnson has released a free audio file that repeat viewers of his time-travel movie can take into theaters for added insight" ...
Desdemona Bandini: "Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV" ...
Leslie Horn: 'Come with me. I've got something to show you. A dark-haired woman clad in a long beaded dress said this to me as she whisked me away into the strange underworld of "Sleep No More."'
Tom Vanderbilt: "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."
Interesting article regarding the influence social media has on programming.
Jon Vidar: "The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins."
How to "completely immerse your audience into the world of the movie" ...
La maggior parte del l'idea alla base di Secret Cinema, è sorprendentemente semplice: immergere completamente il pubblico nel mondo del film, entrare in contatto con la storia in un modo più profondo.
The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins. "Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story."
Fiona Milburn: "As a fan of "binge" viewing, I've been very interested in reactions to Netflix's House of Cards. Here's a selection of articles discussing the impact of its "all at once" release strategy on the future of content consumption" ....
'House of Cards' On Netflix: Inside Intel on Kevin Spacey's Dark Drama
Maureen Ryan’s conversation with Beau Willimon about “the project's genesis, its differences from the British original, and the filmmakers' approach to storytelling on this platform.”
Release of 13 Episodes Redefines Spoiler Alert
Brian Stelter: “This article about “House of Cards” contains no spoilers. That notice seems necessary, since Netflix’s all-at-once release of the Kevin Spacey political thriller series last Friday has raised a thicket of questions. Chief among them: how can viewers who binged on all 13 episodes in one sitting talk about the show without ruining the season for others who might wait weeks or months to watch it?”
Netflix's House of Cards invites TV viewers to binge – but are we ready?
Mark Lawson: “Two decades after the original aired, TV is finally delivering on the promise to let you watch shows on your own time” …
Is ‘House of Cards’ a success? Social TV has the answer
Natan Edelsburg: “After all the hoopla around the midnight, entire season launch, was House of Cards actually a success? Netflix says yes, but isn’t revealing the numbers. Social TV on the other hand paints a very clear picture” …
Natan Edelsburg: "In January, Spartacus, a Starz original series, will launch its third and final season “War of the Damned”. Months before the season airs the network launched a detailed and exciting social TV experience for fans called “Battle for Nuceria,” allowing fans to engage with the show and characters through missions and experiences where they can earn points and win prizes."
Starz aims to reward Spartacus fans with a full-on transmedia experience ....
Maya Zuckerman: "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"
Designing the transmedia strategy for The Fifth Sacred Thing.
Tags: Multiplatform, Audience Engagement, Transmedia Storytelling, Storyworlds
good question and good answers.
add your insight...
Go Maya and team!
The always insightful Simon Staffans on how to avoid an audience backlash when blurring the line between marketing and transmedia storytelling.
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience.
Prasad Thammineni: "So you launched an app. Does it launch into Angry Birds-level orbit or fall to the fifth screen of someone's smartphone, never to be tapped again? Five ways to keep users hooked" ...
Scott Rigby & Richard Ryan: "Given the deep emotional engagement today’s games can elicit, it seems clear there are more meaningful motivational dynamics that lie at the heart of a player’s enjoyment. But what are they and how can we practically understand and measure them so we can build better experiences?"
DRC: At the recent StoryWorld Conference, Rhonda Lowry of Turner Broadcasting mentioned Player Experience of Need Satisfaction (PENS) and its usefulness in measuring what motivates people. Here's an excellent article on the subject, if you'd like to know more.
Jasper Visser: "To address the most important issue first: there is no such thing as digital storytelling. There’s only storytelling in the digital age, and frankly speaking this isn’t much different from storytelling in the age of hunters, gatherers, dinosaurs and ICQ" ...
What the video! It's amazing. Book Burn Pary!!! YESSS.
Robert Echevarria: "Achieving longterm success in an online medium known for its short attention span is no small feat, but "The Guild," which is centered around the lives of a group of gamers involved in an MMORPG, is moving into its sixth season, which premieres on Day's YouTube channel Geek & Sundry on October 2nd" ...
"For Red Arrow format developer [Omri] Marcus, TV audiences must now be truly engaged with shows; or shows will lose viewers" ...