![Finding The Core Of A Story: How The Teenage Mutant Ninja Turtles Are Evolving For a Multi-Platform World [#TransmediaStorytelling] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/YjbVXg2ARP1p1Z1ZBtVMyDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Paula Bernstein: "New York-based production company Starlight Runner Entertainment has been tasked with uncovering the heart of the TMNT story as the resurrected property expands to new platforms."
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Publishers still can’t quite work out what to do with the transmedia form, but they are trying. Some pioneers are slowly building a secret world of new literature.
The Digital Rocking Chair's insight:
Whilst some of the examples listed in this article are transmedia stories, it's really an article about "new media writing." Having said that, it's still well worth reading. There's also a survey: Have You Ever Bought and Read a Transmedia Book? Tags: Storytelling, Publishing, New Media, Transmedia Delete the scoop?
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Brands want to engage consumers in the same way artists engage audiences, says Crane.tv's Constantin Bjerke... Delete the scoop?
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Here's how your business can take advantage of today's multi-format media conversation. Delete the scoop?
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While the definition of transmedia may be debated eternally, it is safe to say that establishing a two-way street with consumers is crucial to a transmedia campaign. Delete the scoop?
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Musa Syeed: "[...] I felt that as a filmmaker, I had reason to fear technological advancements in the field. New media/interactive/transmedia was making a medium I revered as a child seemingly obsolete, banishing motion pictures from the majestic big screen to pathetic, paltry iPhones." DRC: Read how Musa Syeed now views the interactive realm as "an essential part of making a traditional film." Delete the scoop?
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"It would be difficult to say that 2011 signified a full crossover success point for new media art, but this year certainly did see increasing momentum for mainstream awareness (both inside the art world and out) of art and artists that deal with new technologies, digital production, and the Internet." Delete the scoop?
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"Transmedia is the future. It's a blast." says de Seve. A transmedia property is one that's designed to work on many platforms at once, from iPad to game platforms to internet TV to cable. Delete the scoop?
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[...] the lesson is clear: if you have content that people want, people will pay for that content. Delete the scoop?
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Go Jeff Go!