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The word "transmedia" was hardly to be heard at MIPTV. Does this mean it's dead, or rather fully integrated in TV production?
Simon Staffans: 'During the eight years I’ve been working in the television format field, I’ve nearly lost track of all the people who’ve claimed they were going to ”disrupt television”' ...
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience...
Simon Staffans: "First Motion, a pan-Baltic area EU project, organised a conference this week in Riga, Latvia, and were kind enough to invite me to attend and take part in a panel discussion on funding and transmedia" ...
Simon Staffans: "Events that actually look for great multiplatform / transmedia content aren’t THAT prevalent at the moment. There is the Pixel Market, Tribeca have been on the lookout for some, there’s Sundance to some extent, the Content 360 competition at MIPTV" …
Simon Staffans: "[...] it became quite apparent that there is a very tangible interest in transmedia storytelling, not least among the marketing crowd. And it’s no surprise; utilizing transmedia storytelling methods when working on content – be it together with a brand or not – simply makes sense."
Simon Staffans: "So, the last night in Cannes once again as MIPCOM 2012 is done and dusted, and once again there is that feeling of things moving slowly in the right direction" ...
Image: Angry Birds and Star Wars
Simon Staffans: "It’s that time of the year again. Time for us northerners to stop despairing just because Winter Is Coming, and jump on a plane for a week of frenzy on the Riviera. It’s MIPCOM time (and MIPJunior as well, of course) and this year it looks to be more interesting for me than ever before" ...
Simon Staffans: "Here are five [transmedia] projects that in one way or another have caught my eye during the past weeks" ...
Simon Staffans: "Kicking and screaming, or willingly and eagerly, we will move into the world of content transcending media platforms ..."
Simon Staffans: "As with any new trend, a lot of falsehoods are banded about on the nature and potential of cross-media storytelling. So I thought it was about time to debunk some transmedia myths. Ready?"
Simon Staffans: "The people over at Italian advertisement/Subvertising were kind enough to interview me a bit, talking about brands and transmedia and great campaigns. Klick the picture below to get to the pdf of the magazine!"
DRC: Interview in both English & Italian.
SimonStaffans: "The international game industry is currently worth something in the region of 80 billion dollars annually. The TV industry by comparison is worth more than 200 billion dollars annually. It could be argued that these two industries would benefit from looking at what synergy effects could be had from collaborating over IP and development."
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Simon Staffans: "A couple of years ago I wrote a post on transmedia, examining a comparison that Jeff Gomez often sports; the one of likening transmedia to a symphony orchester, where you have a great number of different instruments – or media platforms – that need to be conducted in precisely the right way in order for them to create the harmonies that will make people sit up, take notice and flock to the content."
Simon Staffans: "Following up on my curation of my blog from last year – “One Year In Transmedia” – I today published “One Year In Now Media”. It’s a curation of this blog, with a number of articles divided into subsections according to topic. It’s available for free on Slideshare on a Creative Commons license."
Simon Staffans: "Now broadcasters expect projects to have cross- or transmedia elements, how can producers be prepared? Look no further" ...
Simon Staffans: "[...] even though we’re closing in on half a millennia since Leonardo died at Clos Lucé, so much of what he thought and taught is applicable today. It’s even possible to directly relate some of the truths he spoke to the multiplatform transmedia cross media world of today" ...
"Now audiences can interact with - and even create - content, they can make or break it, argues MediaCity Finland's [Simon] Staffans" ...
Simon Staffans: "The saying ”Kill Your Darlings” has seldom been as true as when it comes to transmedia projects; it’s so very easy to overelaborate your content and your multiplatform strategies, into totally – for the audience – unnecessary detail and scope" ...
Simon_Staffans: 'A quick post on one thing I’ve been looking into lately; with all the rage around multiplatform storytelling, transmedia storytelling etc, many of the examples and projects up right now are ”fresh”' ...
Simon Staffans: "I thought I’d share some of my reflections from the past couple of days, things that hit me while talking to documentary filmmakers from around Europe as well as with aspiring transmedia startups from different fields" ...
Via Simon Staffans
Simon Staffans: "When you take your show multi-platform, how can you be sure the audience will follow?"
Simon Staffans: "Transmedia, as we all know, originated some 20 years ago. As a practice it has existed way longer, depending on how you define it, with the Bible being quoted as one of the first instances of transmedia in practice."
Simon Staffans: "[...] here are five points I believe matter for brands and companies when thinking about applying transmedia storytelling methods to their marketing and image building" ...
Simon Staffans: "A brief post to highlight what I feel is an important thing to take into consideration in transmedia projects" ...
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