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John Gaudiosi: "[...] one thing that stands out with the approach [Mark] Long is taking with HAWKEN is that he’s bypassing traditional marketing in favor of a transmedia approach. Long talks about this unique strategy in the exclusive interview below" ...
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Joe Berkowitz: "Podcasting as a medium has exploded, partly due to the relative ease of entry. It still takes a lot of finesse, however, to make a good show or a popular one, let alone a network of them" ... Delete the scoop?
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