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John Gaudiosi: "[...] one thing that stands out with the approach [Mark] Long is taking with HAWKEN is that he’s bypassing traditional marketing in favor of a transmedia approach. Long talks about this unique strategy in the exclusive interview below" ...
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Welcome to Transmedia: Storytelling for the Digital Age …
Here, you'll not only find articles on the many facets of transmedia storytelling, but also articles exploring the creative and technical achievements of individual platforms. If you would like to know more about my approach to curating this topic, then please follow the title link to Scoop.it's Lord of Curation Series. I really enjoy your support and hope you find the articles that I share as interesting and useful as I do.
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