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Natan Edelsburg: "In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans" ...
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![Jeff Gomez, CEO & President at Starlight Runner [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/zdssabzwHt5Ndd6E20oANzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
"Jeff Gomez (@Jeff_Gomez) is CEO of Starlight Runner Entertainment, a New York-based production company that consults on major brands, video games and with Hollywood studios on some of their most popular consumer products and entertainment franchises."
The Digital Rocking Chair's insight:
Dan Ball talks to Jeff Gomez about transmedia storytelling for brands. Delete the scoop?
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![An inside look at how Starlight Runner develops social TV storytelling [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/141mVxYsfMt12fdqCxLvHTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Natan Edelsburg: "The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers)."
The Digital Rocking Chair's insight:
The "how?" and the "why?" of Starlight Runner's approach to transmedia storytelling. Delete the scoop?
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![The 10 Commandments Of 21st Century Franchise Production [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](/resources/img/white.gif)
Jeff Gomez: "[...] if you’ve got a big story to tell, and if you need to tell it to a huge number of people, there is a new set of rules to consider if you’re going to maximize the potential for success" ... [Special Note: This text is drawn from Jeff Gomez’s keynote speech at the StoryWorld 2012 conference.] Delete the scoop?
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Ian Klein: "At a recent conference on transmedia, or multiplatform storytelling, Starlight Runner Entertainment CEO Jeff Gomez said that stories help us commune with things greater than ourselves." Via siobhan-o-flynn Delete the scoop?
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Kathy Hansen: 'When Jeff Gomez, arguably the best-known figure in transmedia storytelling, talks about creating storyworlds — he is, on one level, talking about “properties,”'... Delete the scoop?
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Unlike trailers, which use rapid-cut, repurposed footage 'transmedia' videos expand the movie's narrative. DRC: For those "not yet versed in transmedia storytelling," Jeff Gomez & Simon Pulman cover the following:
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Transmedia should be an easy concept to understand: Create a project that can play across multiple platforms. Walking the show floor of the Las Vegas Convention Center, during CES, all of those various screens are on full display.. Delete the scoop?
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To be most effective as storytellers, especially in the digital age, we have to remember to maintain a single powerful message, a message born of the Grand Narrative, but infused even a bit with your personal sensibilities, that is then projected out to people... Delete the scoop?
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With brands like Pirates of the Caribbean and Coke on his resumé, Jeff Gomez is one of the world’s leading producers of transmedia entertainment. We caught up with him in San Francisco to talk about branded content, gamification and print’s role in a multiplatform world. Delete the scoop?
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So, what is transmedia storytelling? Gomez defines it as the vanguard process of conveying messages, themes or storylines to a mass audience through the artful and well-planned use of multiple-media platforms.
[Jeff Gomez is a thought leader in the world of Transmedia Storytelling and this is one of the best articles I've seen on his approach] Delete the scoop?
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UPDATE: This is what Pottermore goers found in the early hours of July 31: "Those of you who would like the chance to gain early access to Pottermore must find The Magical Quill, and then submit your registration details. Delete the scoop?
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![Once Upon a Soda [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/QjT18E2Q-Fqg7EGCuoi4FTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
David M. Ewalt: "Consulting firm Starlight Runner helps movie directors like James Cameron--and big brands from Coca-Cola to Mattel to Pepperidge Farm--keep their stories straight."
The Digital Rocking Chair's insight:
A potted history of transmedia storytelling giant, Starlight Runner. 
Joakim Baage, SPOON USA's curator insight,
January 26, 12:20 PM
Great to see that Jeff Gomez is still at it and getting traction! Delete the scoop?
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Splice Vine: "Jeff is a prominent figure in transmedia and has worked on such blockbuster universes as: Pirates of the Caribbean, Tron, Halo, Coca-Cola’s Happiness Factory, and Avatar. He is also a member of the Producers Guild of America and was instrumental in the creation of the Transmedia Producer credit." Delete the scoop?
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Jeff Gomez: "Our love of team-ups, in fact, dates back to the Stone Age. Early man imbued all things around him with animus, and the coolest things — the sun, the moon, the ocean — were either the incarnations of, or controlled by superior beings, gods. It was just a matter of time before pantheons formed, relationships got complicated, and villains arose to challenge the benevolent"... Delete the scoop?
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Jeff Gomez: "The days of creating story lines in an ivory tower and delivering them to the masses are numbered. Perhaps it will survive in certain genres. But not in those that expect invested, large-scale audiences in the age of Social Media." DRC: A look at transmedia storytelling in the light of two recent examples: Mass Effect 3 & Prometheus. Delete the scoop?
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Jeff Gomez of Starlight Runner, on how brands are using online video to keep a consistent narrative across media formats with transmedia campaigns.
[This is a great article for all content creators ....] Delete the scoop?
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Jeff Gomez's StoryWorld Talk as an interactive video.
[If you haven't been lucky enough to attend one of Jeff Gomez' presentations then this is a must watch ... enjoy!] Via Simon Staffans Delete the scoop?
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The New York–based Starlight Runner specializes in what's called "transmedia," or branching fiction into other media platforms. If it's a videogame franchise, for instance, the process could involve taking the game's world and preparing it for expansion into novels, comic books, TV series, movies, etc...
[A great read for anyone wanting to know more about creating Transmedia Bibles.] Delete the scoop?
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In this exclusive keynote designed especially for Power to the Pixel’s Cross-Media Forum held in London last month, Jeff Gomez, CEO of Starlight Runner Entertainment and the world’s leading expert on transmedia storytelling, candidly details the fast-evolving process of building ‘storyworlds’ and extending narrative across the rising tide of traditional and new media channels. Delete the scoop?
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Like many others, I was touched this morning by the keynote speech from Jeff Gomez, who is probably the world’s leading transmedia guru ... Delete the scoop?
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