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Natan Edelsburg: "In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans" ...
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Christina Warren: "With the Project Prometheus Training Center, [Microsoft's Internet Explorer] team worked with Fox to create a transmedia and interactive experience that helps redefine the typical movie site or portal." Delete the scoop?
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![Mozilla + ITVS: The Living Docs Project [Update] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/swPCwJksgIWkx5MRE4gOJjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Mozilla and ITVS believe the web opens unique opportunities for storytelling. Stories told using the connected technologies, reach, and audience that can only be found online. Delete the scoop?
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The hype surrounding HTML5 video has thankfully receded from the high water mark of 2011. But the absence of hype doesn’t mean HTML5 video is a thing of the past...
[This post contains a link to an excellent report on the state of HTML5 video.] Delete the scoop?
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Los Angeles production house Halo-8 Entertainment is banking on nonlinear storytelling with its upcoming delivery platform EtherFilms. It will give viewers greater control over how movies and other media unfold. Delete the scoop?
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