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Zack Smith: "There's no one set formula for writing a comics script — but here are a number of great resources to give you some guidance" ...
It's all about Visual Storytelling. If you make Comic's or Animation movies the most important thing is the story it self: Both genre is Visual but both need the same thoughts behind them to make a great script and let it become alive.
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Caitlin Burns: "Microcelebrities and in-jokes have gone global. Rare is the life untouched by memes and even if you don’t know their individual formal titles, you’ve probably encountered Scumbag Steve, Nyan Cat or of course– the current Queen of Internet Memes: Grumpy Cat™."
And, here's another informative article for those interested in internet memes: The lifespan of a meme: The rise and fall of Grumpy Cat and other Internet celebrities.
Note: The picture of Grumpy Cat, above, is from this second article.
Memes market. Can't wait to have my first client asking me to make him a memes campaign #buzzcampaign #viralcampaign #talkofthetowncampaign #don'thavebudgetsocreatesomethinghugewithzerodollarsplease #ahwell
Tom Vanderbilt: "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."
Interesting article regarding the influence social media has on programming.
Scott Macaulay: "Want to decrease press interest and the size of your audience? Then do these seven things" ...
I think we can acknowledge that transmedia storytelling and marketing extensions are not right for every project so, for those who are looking to take a more "traditional" approach to marketing their film online, this article is for you. It's a very informative read.
There are some good ideas here ... love the one on Facebook.
Yep, count me in! I'm definitely a fan of binge viewing.
I'm all for it! Keeps the story arcs fresh in my mind!
De term 'Binge-viewing' is eigenlijk wel grappig: net als het achteroverslaan van ettelijke kratten bier en wodka ineen zuipkeet comazuipen heet, is het kijken van een hele serie op een dag een vorm van comakijken. Wij doen het in ieder geval regelmatig en er is geen betere manier om de boze buitenwereld buiten te sluiten dan dat. Wat vind jij?
After watching the first 5 episodes I'm impressed.
I do like the style and i find it top entertainment.
4 out of 5 stars from me and my family.
Jillian Goodman: "Thousands of films get their funding on Kickstarter, but so far in the site’s history, only three have made their way to the Academy Awards."
It's only 4 crowdfunding tips but boy are they pertinent!
Dr. Pamela Rutledge: "Twitter is one of the many tools that invite reimagining story, creative exploration and the extension of content across media channels."
Twitter, a great creative tool for transmedia storytellers.
Anita Li: "What's the recipe for a winning meme? One infographic looks at patterns in 100 memes from 1980 to today, and determined the ingredients necessary for a video or photo to take off" ...
No prizes for guessing that cats are involved. LOL
Anita Li ayuda a cultivar el conocimiento trayéndonos esta infografía que ilustra la receta para 'cocinar' un Meme de éxito.
Alguien usando algo similar? Cuál ha sido la experiencia creando Memes? Cuéntanos aquí y fomenta la conversación, gracias! ...
Students create their own meme !
Christine Champagne: "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."
A look at HBO's strategy for brand extensions and audience engagement in the social media space.
Steve Ramos: '"Fitzgerald Family Christmas" director Ed Burns has carved a path as an indie pioneer and a self-taught VOD success story' ...
Interesting look at how Ed Burns developed a "model for near certain profit" ... something I think we all strive for.
Tags: Distribution, Independent Film, Storytelling
Anita Li: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."
Another great infographic.
In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers.
Awesome infographic to show how the declining film industry is fighting back!
Gr8 Infographics on how Documentary films are using Technology
Lauren Drell: "Because of his experience and success in entertainment, from web video to feature films, we asked Jon M. Chu to curate the top 5 innovations of 2012 in entertainment for Mashable's Innovation Index" ...
Mandy Rose: '“How does the documentary genre connect to visual art, music or the digital revolution? To robots, poetry and interactive installations?” What’s “…the link between documentary and innovation, experiment and adventure.” This was the territory of Expanding Documentary' ...
Margaret Rock: 'Some argue children are too young for social networking, and others assert kids don't want an "age appropriate" network because there is "no fun in that."'
Stuart Kelly: "The differences in format are beginning to change the nature of what we're reading, and how we do it" ...
An interesting look at the future of reading and our relationship with what we read.
Brian Anthony Hernandez: "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...
Truer words ... " we have to make sure we're on the top of our game when it comes to social, because if it feels like we're faking it, the audience will know right away."
We don't look at social as something we do, we look at social as part of who we are.
added value ! ?....
"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.
Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."
David Cornish: Our hero, Publishing, tumbles forth from the Pit of Paper Projects in a flurry of dust and curses. His tunic is torn, his shield lost, and his future far from certain. Regaining his breath, he rises to his knees and looks about him [...]
Wired.co.uk investigates the attempts of the publishing industry to make the most of new technologies.
A fabulously in-depth look at how publishing is meeting the challenges of changing audience behaviours.
How can you not love a story that leads with a superhero?
We are also making somekind of attempt, do you want to try it?
Dan Levy: "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."
Although more crossmedia than transmedia, this article contains some interesting points for those who include mobile in their multiplatform projects.
"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”
"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.
A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.
"Let's start by making a distinction between participatory culture and Web 2.0. Today's participatory culture is the result of more than a hundred years of struggle" ...
Part II of Frank Rose's interview with Henry Jenkins about his upcoming book, Spreadable Media. Part I of the interview can be found here.
Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'
You should also check out Spreadable Media's website.
Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture.
In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world.
Hugh Hart: "The makers of docs in contention for Oscar nominations talk about activating audiences after they leave the theater."
How to convert an audience from observer to advocate for your cause.
A look at the different ways documentary filmmakers are using online engagement to further real world goals.
Adam Poltrack: "You've probably been hearing a lot about the "second screen" lately, but do you understand what it is and what it means for the future of televised entertainment?"
A straightforward, yet in-depth, explanation of the second screen "phenomenon".
Tags: Multiscreen, Second Screen, Social TV, Television
add your insight...
Multitasking meets emersion...
Cory Doctorow: "If companies refuse to release films or TV shows in US and UK at same time, they only have themselves to blame for piracy" ...
Cory Doctorow always makes a lot of sense when commenting on the piracy debate.
Tags: Piracy, Copyright, Legal, Film, Television
Natan Edelsburg: "TV creators and show runners, who have always been the backbone of the TV content we love are now embracing social in ways we could have never imagined" ...
Jacob Shwirtz: "As social TV continues to evolve, with more start-ups, more consolidation and broader impact on our industry, it seems appropriate to take stock of 2012 and try to foresee what 2013 has in store for the hottest buzzword in the media industry."
Hugh Hart: "With The Hobbit trilogy Peter Jackson will introduce audiences to a 3-D film shot at 48 FPS. Depending on the response, it could open a whole new dimension for directors" ...