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Sara Thacher: "Us humans, we can’t stop telling stories. Objects often act as indexes for these stories" ...
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Mattia Nicoletti: "Some days ago a friend of mine, owner of music bar close to my house, decided to plan a Funky Night with a Dj in 15 days. From that idea I started thinking what I would have done to transform it into a transmedia experience."
Transmedia marketing or party planning with social media? Either way, this is a useful article :)
Joe Berkowitz: "It took DreamWorks years of work and countless decisions to translate “How to Train Your Dragon” into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension" ...
Andrea Phillips: "There's no question that immersing your audience in a live event brings tremendous weight and power to the experience. A good event turns up the narrative volume, and can convert your quietly contented fans into enthusiastic evangelists."
This post is part of an on going series exploring the creation of a new transmedia project called Felicity.
It was New York City, 1934, and Mickey Mouse was about to make his grand debut in the Macy’s Santa Claus Parade (now Macy’s Thanksgiving Day Parade)...
[The Macy's Thanksgiving Day Parade is a fabulous real-world way for fans to engage with their favourite storyworld's characters.]
Tim Burton, the filmmaker behind "Beetlejuice," "Edward Scissorhands" and "Alice in Wonderland," has created a character called B. Boy that will make its first appearance as a balloon in the Macy's Thanksgiving Day Parade next month.
The exhibition marks the launch of The Lion and the Unicorn, a trans-media graphic novel set in the alternate reality of Thamesis, capital city of the Kingdom of Albion.
Jon Vidar: "The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins."
How to "completely immerse your audience into the world of the movie" ...
La maggior parte del l'idea alla base di Secret Cinema, è sorprendentemente semplice: immergere completamente il pubblico nel mondo del film, entrare in contatto con la storia in un modo più profondo.
The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins. "Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story."
While splashy moves may get attention there are basics that, when overlooked, can make the social media component for any event fall flat. Here are six ways to effectively bring your next event to life using social media...
Tim Burton's stitched-up, outcast of the balloon crowd made its way across Manhattan Thursday in the Macy's Thanksgiving Day Parade.
[Is this the birth of a whole new storyworld? First the balloon, then the .... You can find out more @scoopit http://bit.ly/qyKXtw]
The exhibition presents a transmedia dialogue between sculptures, drawings, paintings, and films. However, the dialogue not only brings together various media but also spans many epochs.
The more we use the Internet, the more removed from real life we become. And therefore, the more opportunities to physically meet people we require.
New Zealand transmedia company, Big VOICE, is creating a new wave of documentary, advertising and authentic storytelling skills to create potent content and experiences that provide a VOICE for businesses, individuals, groups and organisations to...