Michael Andersen: "Walt Disney Imagineering has been using the Disney theme parks and resorts as centers for innovation in storytelling for decades, finding interesting ways to create rich experiences that play out across media" ...
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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Caitlin Burns: "Microcelebrities and in-jokes have gone global. Rare is the life untouched by memes and even if you don’t know their individual formal titles, you’ve probably encountered Scumbag Steve, Nyan Cat or of course– the current Queen of Internet Memes: Grumpy Cat™."
The Digital Rocking Chair's insight:
And, here's another informative article for those interested in internet memes: The lifespan of a meme: The rise and fall of Grumpy Cat and other Internet celebrities. Note: The picture of Grumpy Cat, above, is from this second article. 
Normand Miron's curator insight,
April 9, 8:00 AM
Memes market. Can't wait to have my first client asking me to make him a memes campaign #buzzcampaign #viralcampaign #talkofthetowncampaign #don'thavebudgetsocreatesomethinghugewithzerodollarsplease #ahwell Delete the scoop?
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Tom Vanderbilt: "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."
The Digital Rocking Chair's insight:
A look behind the curtain: "the new rules of the hyper-social, data-driven, actor-friendly, super-seductive platinum age of television".
Tom Brehme's curator insight,
March 22, 12:20 PM
Interesting article regarding the influence social media has on programming. Delete the scoop?
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Scott Macaulay: "Want to decrease press interest and the size of your audience? Then do these seven things" ...
The Digital Rocking Chair's insight:
I think we can acknowledge that transmedia storytelling and marketing extensions are not right for every project so, for those who are looking to take a more "traditional" approach to marketing their film online, this article is for you. It's a very informative read. 
Asil's curator insight,
February 21, 3:22 AM
There are some good ideas here ... love the one on Facebook. Delete the scoop?
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Dawn C. Chmielewski: "Services like Netflix and Hulu let fans watch multiple episodes or even entire seasons of shows all at once, giving life to new series such as 'House of Cards.'"
The Digital Rocking Chair's insight:
Yep, count me in! I'm definitely a fan of binge viewing. 
Eileen Marable's curator insight,
February 3, 11:46 AM
I'm all for it! Keeps the story arcs fresh in my mind!
Cultureel Persbureau's curator insight,
February 4, 4:35 AM
De term 'Binge-viewing' is eigenlijk wel grappig: net als het achteroverslaan van ettelijke kratten bier en wodka ineen zuipkeet comazuipen heet, is het kijken van een hele serie op een dag een vorm van comakijken. Wij doen het in ieder geval regelmatig en er is geen betere manier om de boze buitenwereld buiten te sluiten dan dat. Wat vind jij? 
Henrik Safegaard - Cloneartist's curator insight,
February 12, 4:39 AM
After watching the first 5 episodes I'm impressed. I do like the style and i find it top entertainment. 4 out of 5 stars from me and my family. Love it:-) Delete the scoop?
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Jillian Goodman: "Thousands of films get their funding on Kickstarter, but so far in the site’s history, only three have made their way to the Academy Awards."
The Digital Rocking Chair's insight:
It's only 4 crowdfunding tips but boy are they pertinent! Delete the scoop?
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Dr. Pamela Rutledge: "Twitter is one of the many tools that invite reimagining story, creative exploration and the extension of content across media channels."
The Digital Rocking Chair's insight:
Twitter, a great creative tool for transmedia storytellers. Delete the scoop?
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Anita Li: "What's the recipe for a winning meme? One infographic looks at patterns in 100 memes from 1980 to today, and determined the ingredients necessary for a video or photo to take off" ...
The Digital Rocking Chair's insight:
No prizes for guessing that cats are involved. LOL 
Gustavo Munevar's curator insight,
January 13, 8:10 PM
Anita Li ayuda a cultivar el conocimiento trayéndonos esta infografía que ilustra la receta para 'cocinar' un Meme de éxito. Alguien usando algo similar? Cuál ha sido la experiencia creando Memes? Cuéntanos aquí y fomenta la conversación, gracias! ... Delete the scoop?
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Christine Champagne: "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."
The Digital Rocking Chair's insight:
A look at HBO's strategy for brand extensions and audience engagement in the social media space. Delete the scoop?
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Steve Ramos: '"Fitzgerald Family Christmas" director Ed Burns has carved a path as an indie pioneer and a self-taught VOD success story' ...
The Digital Rocking Chair's insight:
Interesting look at how Ed Burns developed a "model for near certain profit" ... something I think we all strive for. Tags: Distribution, Independent Film, Storytelling Delete the scoop?
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Anita Li: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."
The Digital Rocking Chair's insight:
Another great infographic. 
Justin Nalepa's curator insight,
December 20, 2012 11:32 AM
In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers. 
Jeni Mawter's curator insight,
December 20, 2012 9:38 PM
Awesome infographic to show how the declining film industry is fighting back! 
Dolly Bhasin 's curator insight,
December 23, 2012 11:23 PM
Gr8 Infographics on how Documentary films are using Technology Delete the scoop?
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Lauren Drell: "Because of his experience and success in entertainment, from web video to feature films, we asked Jon M. Chu to curate the top 5 innovations of 2012 in entertainment for Mashable's Innovation Index" ... Delete the scoop?
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Mandy Rose: '“How does the documentary genre connect to visual art, music or the digital revolution? To robots, poetry and interactive installations?” What’s “…the link between documentary and innovation, experiment and adventure.” This was the territory of Expanding Documentary' ... Delete the scoop?
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Margaret Rock: 'Some argue children are too young for social networking, and others assert kids don't want an "age appropriate" network because there is "no fun in that."' Delete the scoop?
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Stuart Kelly: "The differences in format are beginning to change the nature of what we're reading, and how we do it" ...
The Digital Rocking Chair's insight:
An interesting look at the future of reading and our relationship with what we read. Delete the scoop?
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Brian Anthony Hernandez: "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...
The Digital Rocking Chair's insight:
Truer words ... " we have to make sure we're on the top of our game when it comes to social, because if it feels like we're faking it, the audience will know right away."
Henrik Safegaard - Cloneartist's curator insight,
March 10, 4:13 AM
We don't look at social as something we do, we look at social as part of who we are. 
Luca Brigada's curator insight,
March 18, 6:56 PM
"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve. Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying." Delete the scoop?
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David Cornish: Our hero, Publishing, tumbles forth from the Pit of Paper Projects in a flurry of dust and curses. His tunic is torn, his shield lost, and his future far from certain. Regaining his breath, he rises to his knees and looks about him [...] Wired.co.uk investigates the attempts of the publishing industry to make the most of new technologies.
The Digital Rocking Chair's insight:
A fabulously in-depth look at how publishing is meeting the challenges of changing audience behaviours.
Asil's curator insight,
February 6, 11:42 PM
How can you not love a story that leads with a superhero?
readmusync's curator insight,
March 24, 6:16 PM
We are also making somekind of attempt, do you want to try it?
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Dan Levy: "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."
The Digital Rocking Chair's insight:
Although more crossmedia than transmedia, this article contains some interesting points for those who include mobile in their multiplatform projects.
Dolly Bhasin 's curator insight,
January 27, 10:43 PM
"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”
Dolly Bhasin 's curator insight,
January 27, 11:04 PM
"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. 
Matmi's curator insight,
January 29, 6:38 AM
A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while. Delete the scoop?
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"Let's start by making a distinction between participatory culture and Web 2.0. Today's participatory culture is the result of more than a hundred years of struggle" ...
The Digital Rocking Chair's insight:
Part II of Frank Rose's interview with Henry Jenkins about his upcoming book, Spreadable Media. Part I of the interview can be found here. Delete the scoop?
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Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'
The Digital Rocking Chair's insight:
You should also check out Spreadable Media's website. 
Mattia Nicoletti's curator insight,
January 19, 3:15 AM
Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture.
In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world. Delete the scoop?
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Hugh Hart: "The makers of docs in contention for Oscar nominations talk about activating audiences after they leave the theater."
The Digital Rocking Chair's insight:
How to convert an audience from observer to advocate for your cause. 
Transmedia NZ's curator insight,
January 5, 11:19 PM
A look at the different ways documentary filmmakers are using online engagement to further real world goals. Delete the scoop?
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Adam Poltrack: "You've probably been hearing a lot about the "second screen" lately, but do you understand what it is and what it means for the future of televised entertainment?"
The Digital Rocking Chair's insight:
A straightforward, yet in-depth, explanation of the second screen "phenomenon". Tags: Multiscreen, Second Screen, Social TV, Television Delete the scoop?
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Cory Doctorow: "If companies refuse to release films or TV shows in US and UK at same time, they only have themselves to blame for piracy" ...
The Digital Rocking Chair's insight:
Cory Doctorow always makes a lot of sense when commenting on the piracy debate. Tags: Piracy, Copyright, Legal, Film, Television Delete the scoop?
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Natan Edelsburg: "TV creators and show runners, who have always been the backbone of the TV content we love are now embracing social in ways we could have never imagined" ... Delete the scoop?
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Jacob Shwirtz: "As social TV continues to evolve, with more start-ups, more consolidation and broader impact on our industry, it seems appropriate to take stock of 2012 and try to foresee what 2013 has in store for the hottest buzzword in the media industry." Delete the scoop?
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Hugh Hart: "With The Hobbit trilogy Peter Jackson will introduce audiences to a 3-D film shot at 48 FPS. Depending on the response, it could open a whole new dimension for directors" ... Delete the scoop?
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