![Interview with Orange’s Morgan Bouchet, on creating “total fiction” ALT-MINDS [#transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/y1O5hu-Z8QxLxs1mEl37xzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
James Martin: "Why is one of the world's largest telecoms funding an ambitious transmedia project? we asked its project leader to explain" ...
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Tom Sakash: “Each sculpture on the transmedia walk has a radio frequency identification technology chip embedded into it over which participants will wave their cell phones to interactively learn about each work of art" ... Delete the scoop?
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Brand owners are exploring ways in which RFID technology can be harnessed to enhance their brand profile through consumers social networks.
[Will RFID technology outstrip QR Codes and Geolocation check-in in the realm of social sharing?] Delete the scoop?
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