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Gianluca Fiorelli: "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"
An excellent look at transmedia storytelling and fandom.
Simple but genius.
Randy Astle: "Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative world) across different platforms" ...
Randy Astle takes a look at two literary projects whose digital publishing strategies "can be extrapolated to film and transmedia projects for producers who aren’t interested in writing the next great American novel".
Interesting - Click the headline for the full story.
The book business need this kind of thinking
The future is now
Lucas J.W. Johnson: "An article today on NPR about fantasy world-building suggests that what was once for the most outcast of nerds is (along with general geekdom) gaining more widespread acceptance [...]"
Lucas Johnson provides a transmedia context to yesterday's scoop: At Home In Fantasy's Nerd-Built Worlds.
Mark Harris: "Part 1 of this series laid out the overall plan for The Lost Children Premier event at Film Society of Lincoln Center in January 2013.
In this post, I’m going to focus on some thinking behind the live immersive portion of the event."
Continuing this excellent series of posts ....
Maya Zuckerman: "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"
Designing the transmedia strategy for The Fifth Sacred Thing.
Tags: Multiplatform, Audience Engagement, Transmedia Storytelling, Storyworlds
good question and good answers.
add your insight...
Go Maya and team!
Robert Pratten: "Many writers and producers when they first come to transmedia storytelling aren’t sure how to tie together the storytelling part with the experiential part" ...
Wired: "The year was 1999, and Steven Spielberg was preparing to turn Philip K. Dick’s short story “The Minority Report” into a $100 million action movie starring Tom Cruise. There was just one problem: The story was set in the undated future, and the director had no idea what that future should look like" ...
Christy Dena: "Of course, ‘worldbuilding’ has been around longer than transmedia, and is employed in many different ways" ...
Image: Flint Dille @ Transmedia Victoria by Christy Dena
Kathy Hansen: 'When Jeff Gomez, arguably the best-known figure in transmedia storytelling, talks about creating storyworlds — he is, on one level, talking about “properties,”'...
“A linear story had a linear workflow, but now we’re in a nonlinear immersive space,” explained production designer Alex McDowell at a recent Flux 5D event titled “Digital Design and World-building in the Narrative Media Landscape”...
Halo entered the sci-fi scene as a video game in 2001 with the release of Halo: Combat Evolved on the original Xbox. Being strictly a video game, no one expected it to spawn the dynamic, evolving universe that exists today.
Storytelling now lives across all mediums from video games to movies, television shows, comic books, toys and more, and game makers are rewriting the script.
Lance shares his first hand experience in what it takes to build original storyworlds.
Jeff Gomez: "Oz is one of the most fully realized fictional worlds in literary history, so the prospect of Disney allowing different facets of that world’s many lands and rich history to be explored through the lens of Raimi’s reimagining and across multiple media platforms is fascinating."
Great analysis, as always, from Jeff Gomez.
Mike Jones: "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around; cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"
This post is full of interesting nuggets of information. From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.
Very interesting reading -
Integrated writing, many modes for writers today.
Saladin Ahmed: "What attracts people to fantasy? Is it the orcs and the elves, or the rich worlds they inhabit?"
How much detail is too much detail when building fantasy story worlds?
Mark Harris: "[...] the premiere is not just about coming to see a film, it’s about coming out for a whole evening of exploring the story world, with the film being one aspect of that exploration."
This is the first in a series of posts examining the storyworld premiere of The Lost Children. I, for one, am looking forward to reading more ...
Tags: Storyworlds, Transmedia, Filmmaking
Erik Wecks: "A few years ago, the word “transmedia” became a hot topic among entertainment circles. We are already seeing the results with much more on the way in the next couple of years."
Frank Cifaldi: "Creating a living, breathing, believable city is one of the biggest challenges to developers of open world gaming, so we asked the creative director of the upcoming Assassin's Creed III to share his secrets with you."
Matt Bolish: "Instead of telling a story set in this world, [transmedia creator] Coulson and company decoded tell the story of the world itself. They used the prolific descriptions of Westeros provided in the novels to inspire sensory experiences—sight, smell, sound, taste and touch—to turn passive audiences into something altogether different: tourists" ...
DRC: A look at the transmedia marketing campaign behind the first season of Game of Thrones.
Mike Jones: "Having read through all the entries in the [IWL Storyworld Competition] and written hundreds of pages of coverage and feedback on them, I feel somewhat like I’ve obtained a glimpse of the Transmedia writer zeitgeist - a macro-level snapshot of where the worlds writers are at right now in attempting to embrace and exploit the opportunities of a Transmedia world."
DRC: Here are his top 6 tips for writers hoping to work in this complex area.
"At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds"...
The rise of interactive story world communities and transmedia marketing campaigns has brought about scores of intellectual property, copyright law and creation rights issues...
Esther Lim, the Founder of The Estuary and Scott Walker, the President of Brain Candy, [provide] an in-depth analysis of the questions and concerns generated by collaborative entertainment and multi-platform interactive engagement.
This is a very informative podcast from Bob Ambrogi and Craig Williams of Lawyer2Lawyer.
Film and television storyworlds appear to make good game fodder and vice versa, is this true? We hear first hand from industry observers and those involved in these adaptations on what it takes to create a cohesive world and successful title from an existing IP, from blockbuster movies like “Star Wars-Republic” and “Tron” to popular TV Series “Lost” and “Family Guy.”
[More great Merging Media 2011 sessions can be found at http://mergingmedia.ca/library]
Discover the "Storyverse" of real world places, music and movies from your favorite book...