Prasad Thammineni: "So you launched an app. Does it launch into Angry Birds-level orbit or fall to the fifth screen of someone's smartphone, never to be tapped again? Five ways to keep users hooked" ...
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a look at the creative and technical worlds of immersive storytelling
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Robert Pratten: "Many writers and producers when they first come to transmedia storytelling aren’t sure how to tie together the storytelling part with the experiential part" ... Delete the scoop?
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