Ken Carbone: "A compelling story helps create the emotional attachment to a brand, and the right balance of the familiar and the new is at the heart of all great storytelling" ...
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a look at the creative and technical worlds of immersive storytelling
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Teressa Iezzi: "It took another creative Ryan to come up with a Vine-powered combination of a spoonful of cereal and the Gos’s expressive mug. Here’s the story behind the meme."
The Digital Rocking Chair's insight:
It's the little things ... LOL Delete the scoop?
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![How to Create a Winning Meme [INFOGRAPHIC] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/CkzDoqeSNB1B4UbACCIxEzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Anita Li: "What's the recipe for a winning meme? One infographic looks at patterns in 100 memes from 1980 to today, and determined the ingredients necessary for a video or photo to take off" ...
The Digital Rocking Chair's insight:
No prizes for guessing that cats are involved. LOL 
Gustavo Munevar's curator insight,
January 13, 8:10 PM
Anita Li ayuda a cultivar el conocimiento trayéndonos esta infografía que ilustra la receta para 'cocinar' un Meme de éxito. Alguien usando algo similar? Cuál ha sido la experiencia creando Memes? Cuéntanos aquí y fomenta la conversación, gracias! ... Delete the scoop?
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"The Internet’s favorite 8-bit animated feline, Nyan Cat, turned 1, and Mashable spoke to the creator of the Pop-Tart-shaped viral sensation." Delete the scoop?
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Caitlin Burns: "Microcelebrities and in-jokes have gone global. Rare is the life untouched by memes and even if you don’t know their individual formal titles, you’ve probably encountered Scumbag Steve, Nyan Cat or of course– the current Queen of Internet Memes: Grumpy Cat™."
The Digital Rocking Chair's insight:
And, here's another informative article for those interested in internet memes: The lifespan of a meme: The rise and fall of Grumpy Cat and other Internet celebrities. Note: The picture of Grumpy Cat, above, is from this second article. 
Normand Miron's curator insight,
April 9, 8:00 AM
Memes market. Can't wait to have my first client asking me to make him a memes campaign #buzzcampaign #viralcampaign #talkofthetowncampaign #don'thavebudgetsocreatesomethinghugewithzerodollarsplease #ahwell Delete the scoop?
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When you're sternum-deep in the Internet all day, the shifting currents and riptides of the collective are tough to ignore. DRC: A great article to pass on to all your friends who qualify under Rule 2 ... now you'll need to follow the link to see what I mean. FOMO :) Delete the scoop?
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