The rise of the experimental paperback and how 'typophotography' paved the information superhighway.
[This in-depth article accompanies the publication of The Electric Information Age Book: Mcluhan/Agel/Fiore and the Experimental Paperback. "Ultimately, The Electric Information Age Book is about what made this collaborative book innovation — which McLuhan called “the mosaic of instantaneous communication,” “the process rather than the complete product of discovery” — extraordinary at the time, but also about how it paved the way for the tectonic shifts happening in media today, with our customizable iEverything and highly visual neo-magazines a-la-Flipboard."]