Scott Rigby & Richard Ryan: "Given the deep emotional engagement today’s games can elicit, it seems clear there are more meaningful motivational dynamics that lie at the heart of a player’s enjoyment. But what are they and how can we practically understand and measure them so we can build better experiences?"
DRC: At the recent StoryWorld Conference, Rhonda Lowry of Turner Broadcasting mentioned Player Experience of Need Satisfaction (PENS) and its usefulness in measuring what motivates people. Here's an excellent article on the subject, if you'd like to know more.



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