Transmedia: Storytelling for the Digital Age

Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant."

Adotas Wire: "Throughout the campaign, AvatarLabs employed a wide array of digital and offline components, all designed to maximize engagement among fans of the science fiction thrillers by extending film and franchise plotlines across real-world, social and mobile platforms" ...

Brad Cook: "What happens when a 19th century bodyguard is sent 150 years into the future to help with an indie film’s marketing campaign? He holsters his gun and sits down at the keyboard: meet Ward Hill Lamon."

Joe Berkowitz: "A gallery showing of some excellent Breaking Bad-inspired art marks the conclusion of a participatory campaign promoting the final season of the show."

Christina Warren: "The game and experience, dubbed Neal’s Stash, is the final stage of a multi-faceted social TV and transmedia campaign that Ford sponsored for the USA Network show" ...

Ari Karpel: "The plot of Ridley Scott’s sci-fi film Prometheus--a sprawling exploration of the origins of man--may have raised some questions but the movie’s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory" ...

Joan Voight: "In preparation for the debut of its post-apocalyptic web series Electric City, Yahoo launched the online alternate reality game Tap Joint" ...

Chaunton: "This is a great example of the two chief challenges of transmedia stories; they take money, and they take time (and generally, if you find a way to ease one demand, you exacerbate the other)."

Scott Meslow: "From 'Blair Witch' to 'Prometheus,' increasingly elaborate interactive ad campaigns rely on fan fervor, even if they don't guarantee box-office success"...

Frederic Gonzalo:  "A few days ago, in a busy European train station, Coke decided to pull a stunt associated with the essence of the Bond tradition: thrill-seeking, time-bound, packed with unexpected twists and a feel-good ending" ...

Anita Li: "Fans of 007 get the chance to live vicariously through their favorite British spy in a new digital campaign for James Bond film, Skyfall" ...

Frank Rose: "For all the buzz this year about social TV, it's mainly been about connecting fans with fans—which is nice as far as it goes, but that's not terribly far. What if you could jump the fiction-reality barrier and connect fans with characters? Then it might start to get interesting" ...

Rob Salkowitz: "If you’re in marketing, comics are no laughing matter. Superheroes powered this summer’s The Avengers and The Dark Knight Rises, two of the highest-grossing movies in history."

Vince Giorgi: "Most of us are fascinated by big. Big beings. Big things. Big wins. Big flops. To be “big,” it seems, is to embody some irresistible combination of nagging improbability and awe-inspiring possibility" ...

Christina Warren: "The creators of The Dark Knight Rises released a new iPhone app on Thursday that immerses fans into the world of Gotham City like never before."

Gunther Sonnenfeld: "Branded content. Branded entertainment. Branded transmedia campaigns. Content marketing. Brand journalism. You've heard the terms, but have probably struggled over their meaning, and their value. I know I have" ...

Scott Monty: "[...] we needed to ensure that we took our launch strategy to another level. Random Acts of Fusion will (dare I say it?) go further than our previous efforts and will contain a series of immersive entertainment experiences combining a variety of broadcast, social media and digital platforms."

Robert Pratten: "Small towns around America have histories that offer a foundation for transmedia storytelling to bring in visitors and customers for local retailers. The Roswell Experience is a location-based story told across 32 locations in Roswell, New Mexico which uses a fictional alien, Vrillon, to introduce visitors to the area’s rich history."

DRC: You might also like to check out "Storytelling meets Transmedia Tourist GPS walk-arounds - TravelPlot" over at Pervasive Entertainment Times.

Matt Bolish: "Instead of telling a story set in this world, [transmedia creator] Coulson and company decoded tell the story of the world itself. They used the prolific descriptions of Westeros provided in the novels to inspire sensory experiences—sight, smell, sound, taste and touch—to turn passive audiences into something altogether different: tourists" ...

DRC: A look at the transmedia marketing campaign behind the first season of Game of Thrones.

Germain Lussier: "Usually when a film opens, its viral campaign is over. Not the case with Prometheus. Ridley Scott‘s latest film is one that encourages a lot of conversation (obviously) and, if you stay to the end of the credits, the conversation continues online" ...