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Randy Astle: "One of the most intriguing things about transmedia when compared to traditional film, particularly documentary, is that through its multiple entry points and interactive experiences it has the potential to more fully engage viewers in causes" ...
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As social media matures, new opportunities are arising for content producers. Social TV, for instance, hasexploded in 2011. While terms like “cross-media” and “transmedia” have only started to become part of the media lexicon, technology advances are creating new opportunities for content creators and audiences to engage with one another – an experience I call “intermedia.” Delete the scoop?
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Could Beyoncé tweeting her pregnancy from the VMAs be the ultimate example of optimised transmedia?
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What do you call it when Beyonce tweets back during the Video Music Awards - responding to fans who are watching the show and tweeting - in real time - about her "baby bump?" Delete the scoop?
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But I believe the rise of Social TV is bringing about something different. [...] I think we are starting to see the evolution of content traveling between multiple platforms and channels (intermedia). Delete the scoop?
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