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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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Rescooped by The Digital Rocking Chair from Narration transmedia et éducation onto Transmedia: Storytelling for the Digital Age |
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As social media matures, new opportunities are arising for content producers. Social TV, for instance, hasexploded in 2011. While terms like “cross-media” and “transmedia” have only started to become part of the media lexicon, technology advances are creating new opportunities for content creators and audiences to engage with one another – an experience I call “intermedia.” Delete the scoop?
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Could Beyoncé tweeting her pregnancy from the VMAs be the ultimate example of optimised transmedia?
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What do you call it when Beyonce tweets back during the Video Music Awards - responding to fans who are watching the show and tweeting - in real time - about her "baby bump?" Delete the scoop?
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But I believe the rise of Social TV is bringing about something different. [...] I think we are starting to see the evolution of content traveling between multiple platforms and channels (intermedia). Delete the scoop?
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