Transmedia: Storytelling for the Digital Age

Unlike trailers, which use rapid-cut, repurposed footage 'transmedia' videos expand the movie's narrative.

DRC: For those "not yet versed in transmedia storytelling," Jeff Gomez & Simon Pulman cover the following:

• The Creative/Marketing Line Has Blurred
• Successful Transmedia Engages on Multiple Levels
• The Marketing Is an Extension of the Story Itself
• Challenge and Opportunity

"This year's Superbowl was a new high-water mark for social activity around television - and for media coverage of the potential of tools that allow users to interact with each other"...

[This article also touches on Social TV in the wider context of "transmedia".]

So 2011 is almost at a close, a year that went past like a whirlwind. There’s been an enormous amount of interest in, and discussion of, the notion of transmedia over the past twelve months, and we’ve seen the term slowly creep into widespread use in Hollywood and on Madison Avenue ...

There has been a lot of buzz on the internet over the past week or two about a direct funding and digital distribution experiment by comedian Louis CK ...

[A Louis CK update can be found @scoopit http://bit.ly/rJHEnK]

I was fairly amazed to see articles over the past week accusing parties involved with marketing The Hunger Games and Twilight of “astroturfing” by planting fake comments under Youtube videos...

It’s fair to say that creators, artists and producers of all kinds are becoming increasingly fascinated by the opportunities provided by crowdfunding tools such as Kickstarter and Indie-go-go...

I've said previously on this blog that one of the keys to Transmedia penetrating mass culture is to familiarize kids with interacting with cross-platform stories at an early age ...

[Simon Pulman continues his excellent series on the choices for a primary platform in Transmedia Storytelling.  His first post on choosing video games is @scoopit http://bit.ly/sTrl4f]

The first thing to consider is that most lawyers do not understand the speed at which the digital world moves, nor the opportunity cost involved in spending months negotiating rather than creating.

Advice on when to engage legal services for transmedia projects.

To be most effective as storytellers, especially in the digital age, we have to remember to maintain a single powerful message, a message born of the Grand Narrative, but infused even a bit with your personal sensibilities, that is then projected out to people...

Ubisoft CEO Yves Guillemot was interviewed by Canadian Business on the future of the games and movie industries, the convergence of the two, and the value of intellectual property...

I attended Digital Hollywood in New York yesterday. It’s an interesting conference; at any one time, there are usually at least three separate panels going on. This forces attendees to make a choice...

As for any entertainment property, how you pitch a Transmedia project is absolutely fundamental in whether it can successfully garner support from collaborators, financiers, the press and even pote...

I’ve previously discussed both video games and toys as potential Driving Platforms for Transmedia story franchises. Now it’s the turn of the novel...

[Simon Pulman continues his excellent series on the choices for a primary platform in Transmedia Storytelling. His first post, on choosing video games, is @scoopit http://bit.ly/sTrl4f and his second post, on choosing toys, is @scoopit http://bit.ly/tRyfXQ]

Modern videogames have made enormous strides in terms of story delivery, and therefore potential as a Transmedia driving platform...

[An excellent analysis of videogames as the primary platform for Transmedia Storytelling.]

I’ve just stepped off of a panel at Merging Media in Vancouver that discussed new funding and monetization opportunities in the entertainment business...