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social@Ogilvy: "The increase in multi-screening, coupled with time spent on social channels, means existing content creation strategies need to evolve. We have outlined five principles to Here are five strategies to help you succeed with storytelling in a multi-screening world" ...
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![21st Century Play Dates: How USC Annenberg’s Innovation Lab brings together diverse communities to provoke innovation [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/sgGo2UNCtlpGoG5FqN6JnDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Susan Resnick West: "Over the past two years, we have been designing an innovation process we call “Think & Do.” These 6-hour workshops provide a formal but atypical ideation process through which people tackle provocative questions and develop new products and collaborations." [Co-Authored by Erin Reilly, Jake de Grazia]
The Digital Rocking Chair's insight:
An in-depth look at the development of USC’s Annenberg Innovation Lab's (AIL) new innovation process called Think & Do. It looks like transmedia projects are natural outcomes of these collaborations. Plus, there's a great resource list at the end of the paper for those wishing to try it themselves. Delete the scoop?
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Gunther Sonnenfeld: "Things don't always go according to plan... And that's a good thing. A while back, my sister roped me into an independent project with Michael Caplan on the life and times of Nelson Algren." Delete the scoop?
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