Transmedia: Storytelling for the Digital Age

Every medium stimulates and meets the sensibility of an audience as well as, impacting its orientation, political and otherwise.

Marama Whyte:  "'Lizzie Bennet Diaries spin-off Welcome to Sanditon premiered its first episode yesterday – but that’s not all. Catch up on everything Sanditon with our handy guide."

Teressa Iezzi:  "It took another creative Ryan to come up with a Vine-powered combination of a spoonful of cereal and the Gos’s expressive mug. Here’s the story behind the meme."

MIT Open Documentary Lab:  "[Katerina] Cizek is currently the director of the NFB’s HIGHRISE project, exploring new forms and new approaches to content. HIGHRISE is a multi-year, many media series of projects. You can see it at highrise.nfb.ca and her previous project Filmmaker-in-Residence at filmmaker.nfb.ca."

Jim Stewartson:  "Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even whether defining the word matters at all, is killing our common cause."

Mark Wilson:  "Ever wonder why all movies seem to look the same? Yeah, there’s a reason."

Brielleariana:  "Transmedia is such a new concept that I had to physically add it to my Word document dictionary to avoid the stupid red lines" ...

Fiona Milburn:  "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?"

Joe Berkowitz:  "Filmmakers like Michael Bay are usually interested only in going bigger--trying to top themselves with set pieces and spectacles that succeed through excess. In the technology space, however, there is a constant race to make things smaller."

Mattia Nicoletti:  "Some days ago a friend of mine, owner of music bar close to my house, decided to plan a Funky Night with a Dj in 15 days.  From that idea I started thinking what I would have done to transform it into a transmedia experience."

Jason Hamilton:  "It's impossible to track down exactly when transmedia began to take effect as a major form of storytelling. As with any movement, it built up bit by bit, and is still gaining momentum. However, almost anyone with any knowledge in the area would agree that one of the biggest early influences was the film Star Wars and the pop culture phenomenon it started."

Senongo Akpem:  "This article talks about 5 concepts of telling multi-screen stories and how we can use them to create exciting, digital experiences."

Miral Sattar:  'At every writers conference or self-publishing panel the question that almost always inevitably comes up is: "How much will self-publishing really cost me?"'

James Carter:  "Go where your audience is and fashion a story you believe will engage them."

"The third part of this series, contributed by community managers Lisa Pastor and Ashley Alicea, focuses on best practices for community management, and engaging and growing a Facebook game fanbase from the ground up."

Desdemona Bandini:  "Not just a new film, “The Cosmonaut” is a labor of love four years in the making, crowdsourced and created with a plan to test the boundaries of transmedia content distribution worldwide."

Brooke Thompson:  "It’s that time of year again… the time when we shake our collective heads and try to have some magical moment where we suddenly all understand what transmedia means. Scratch that. We all understand what transmedia means just fine. This is the time of year when we try to agree on what it means… and, in so doing, prove that the word has meaning and that we understand it more than they do."

Tracey Lien:  "In most video games, players are entrusted with performing actions: run, jump, shoot, swing, slash, crouch and curb-stomp. The developer sets the scene, establishes the context and the player is released into the world with an arsenal of actions. In Loveshack Entertainment's Framed, things work the other way around."

Julia Kaganskiy:  "Canada’s unlikely trailblazer responsible for some of the most innovative experiments in interactive storytelling" …

Laura Sterritt:  "It is often the less well known, independent musicians who are willing to take chances on new media as artistic expression. The unfortunate Catch-22 is that these musicians or their record labels are usually unable to fund such endeavors"...

Dean Takahashi:  "John Vignocchi shows off the latest with Disney Infinity in a video interview. He says that Disney isn't just copying Skylanders."

Brian Anthony Hernandez:  "Tribeca Film Festival challenged people to use Twitter's Vine app to create six-second films — with a "beginning, middle and end." Here are the winners."

Joe Berkowitz:  "The band behind hits such as "Yellow" and "Hurts Like Heaven" tries out a new medium with "Mylo Xyloto," a digital comic book based on its last album."