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![[Game of Thrones Transmedia] CONVERGENCE: Seven Kingdoms, Five Senses | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/BDp8l1JggEO7HyYdC4mKszl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Matt Bolish: "Instead of telling a story set in this world, [transmedia creator] Coulson and company decoded tell the story of the world itself. They used the prolific descriptions of Westeros provided in the novels to inspire sensory experiences—sight, smell, sound, taste and touch—to turn passive audiences into something altogether different: tourists" ...
DRC: A look at the transmedia marketing campaign behind the first season of Game of Thrones.
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Dean Takahashi: "John Vignocchi shows off the latest with Disney Infinity in a video interview. He says that Disney isn't just copying Skylanders."
The Digital Rocking Chair's insight:
A fabulously in-depth look at Infinity, the new toy-game hybrid from Disney. 
Reina Díaz's comment,
May 8, 10:36 PM
Y multiplataforma (aunque sus adaptaciones vayan con todo y el destroce de la historia original. ¿O eso ya los vuelve transmedia?)
Sandra Argüelles's comment,
May 9, 12:18 AM
Claro, Disney tenía que estar presente en el tema, muchos de sus múltiples y variados productos responden a las características de lo Transmedia, Crossmedia y Multiplataforma
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Chris Kohler: "If you're at all familiar with the success of Skylanders, you won't be too surprised by Disney's latest gaming initiative."
The Digital Rocking Chair's insight:
It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months. Must say, I don't mind ... it looks pretty cool. It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation. John Lasseter has described it as “a tool chest for creativity". 
Parker Donat's curator insight,
January 22, 7:33 PM
I wouldn't be surprised if Disney pulls off this multi-story world game and makes millions. Delete the scoop?
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Chelsea Stark: "As Disney characters go, Mickey Mouse is the alpha and the omega. But now, gaming is giving a voice to a lesser known character: Oswald the Lucky Rabbit" ... Delete the scoop?
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FoxxFur: "Is Disneyland naive? As the first of its kind, the first multimedia art experience which lifted the amusement center to a new height that a word had to be invented for it - a theme park - it must be" ... Delete the scoop?
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Hugh Hart: "Disney's purchase of Lucasfilm extends the studio's reach and reputation as Hollywood's biggest dealmaker. As for being a movie maker? Not so much." Delete the scoop?
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"Transmedia — the telling of a story across multiple platforms and formats — is a concept we’ve embraced at Walt Disney Imagineering for decades. As the leader in the themed entertainment industry, we want to encourage the transmedia design community to expand the art of immersive storytelling — and that’s where you come in! Walt Disney Imagineering Research & Development wants to work with innovative storytellers willing to push the limits to create fully immersive worlds where guests can explore, play and discover deep narratives." Delete the scoop?
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Geek Dad: "Aided by the literal decades of advancements in animation technology since that television “Golden Age,” the show boasts both a new-school focus on plot and characterization and Disney’s historic attention to detail" ... Delete the scoop?
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YPULSE: "Movies don’t exist alone anymore, with product extensions and deeper character development coming as afterthoughts as films become successes. Young viewers want to interact with characters and stories in a variety of formats — a true transmedia experience" ... Via Karen B Wehner Delete the scoop?
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Bart Decrem talks Where's My Water, freemium dominance and Chinese opportunities... For more on Swampy and Where's My Water check out THR's Walt Disney's Mobile Game Character Swampy Gets Web Series. Delete the scoop?
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Every time I visit the park I’m always enthralled by the Disney Company’s attention to minute details. They know the little things matter. Delete the scoop?
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"I will first answer the question that every single person familiar to that ride is currently asking, yes it does include the song"... Delete the scoop?
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This week Disney plans to announce "Sofia the First," a television movie and series centered on a girl princess. Previously all Disney princesses have been adults. Delete the scoop?
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The director of the latest Toy Story short discusses fast-food collectibles.
[And gives insight into "Small Fry" as a metaphor for children navigating an adult world.] Delete the scoop?
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Josh Spiegel: "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...
The Digital Rocking Chair's insight:
All the more reason to take a transmedia storytelling approach to film marketing :) 
Louise Robinson-Lay's curator insight,
March 21, 5:05 AM
teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study. Delete the scoop?
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Brian Anthony Hernandez: 'Disney Pixar unleashed a new college-inspired ad campaign this week for "Monsters University," the upcoming prequel to 2001's "Monsters, Inc."'
The Digital Rocking Chair's insight:
This is fun! Delete the scoop?
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Michael Andersen: "Walt Disney Imagineering has been using the Disney theme parks and resorts as centers for innovation in storytelling for decades, finding interesting ways to create rich experiences that play out across media" ... Delete the scoop?
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Kyle Orland: "When news broke yesterday that Disney had spent over $4 billion to buy Lucasfilm, the focus immediately jumped to what the move meant for the future of the Star Wars films. But the acquisition also included LucasArts, a company with a storied history including hundreds of games, based on both existing Lucasfilm properties and original ideas." Delete the scoop?
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Joe Berkowitz: "Although this university does not actually exist, except in the forthcoming Pixar film Monsters University, its website is certainly real enough." Delete the scoop?
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Chris Kohler: "Swampy the Alligator is just one of the ways that Disney's stable of popular and lucrative characters is being shaped and changed by videogames. And he's not even the most obvious." 
Manuel's comment,
May 7, 4:56 PM
Des de que Disney esta comprant moltes coses... es nota la seva marca
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Evan Killham: "John Spinale (pictured above) is senior vice president of social games at Disney. He’s in charge of making sure that Disney takes its big brands and familiar characters into the social gaming market — in the right way." Delete the scoop?
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In the new story, Mickey is asked to return to Wasteland, the ersatz Disneyland of failed characters and forgotten places, to help with a new invasion of half-toon, half-robot terrors... DRC: Warren Spector talks about lessons learnt from the original Disney Epic Mickey video game, its sequel, and the recently rediscovered Hungry Hobos cartoon. Delete the scoop?
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"Sorcerers of the Magic Kingdom is a new interactive experience that debuted on February 22 at the Walt Disney World Resort in Orlando, Florida"... Read how the game combines a treasure hunt with interactive trading cards, and more than 90 minutes of original animation, to create an immersive experience for the entire family. Delete the scoop?
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Club Penguin is part game site, part educational resource, part social network all centered around a fictional world made up of user-created penguins which act as avatars for the millions of kids (generally 8- to 11-year-olds) from more than 190 different countries around the world. Delete the scoop?
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The snow-themed virtual world of Club Penguin will be seeing a different kind of online activity this holiday season with the launch of the site's fifth annual Coins for Change event. Delete the scoop?
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