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Peter Gutierrez: "If you didn’t catch Laura Fleming at last year’s SLJ Leadership Summit, or haven’t read her writings on transmedia at places such as Edutopia, HuffPo, or GETideas.Org, then don’t worry…
…because you can count on me to keep sharing her inspiring and insightful work."
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Laura Sterritt: "It is often the less well known, independent musicians who are willing to take chances on new media as artistic expression. The unfortunate Catch-22 is that these musicians or their record labels are usually unable to fund such endeavors"...
The Digital Rocking Chair's insight:
Who wouldn't support artists who say they occupy "some kind of avant-garde anime stoner pop realm"? Delete the scoop?
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Robert Pratten talks to the Music Business School in London about how lessons from transmedia storytelling can be applied to developing a music artist.
The Digital Rocking Chair's insight:
Robert Pratten's podcast, and accompanying slide presentation, on transmedia storytelling as a way to attract and retain audiences. Delete the scoop?
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Laura Sterrit: " A transmedia campaign is only as good as its co-creators. Many originators—filmmakers, authors, musicians—are excellent at their art form, understanding how to use the medium to its best potential. Instead of forcing them to fumble through new and unknown platforms, it is much better to partner with creators who hold an expertise in those areas" ... Delete the scoop?
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Alan Light: "It’s almost midnight, and Amanda Palmer is naked.We’re down to the final minutes of the singer-songwriter-provocateur’s month-long Kickstarter campaign, a crowdfunding effort that shocked the entertainment world by becoming the site’s most successful music-based project to date" ... Delete the scoop?
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Laura Sterritt: "[...] at the very core of transmedia storytelling—or storytelling of any kind—is the need for narrative, content, and characters. Does this mean musicians who lack story are at a loss? No. The lack of narrative is a narrative" ... Delete the scoop?
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Angela Watercutter: "Composer Dave Porter has done the score for every episode of Breaking Bad and he's still hooked. On a show that wavers so much between comedy, drama, suspense, and mild insanity, that gives Porter a lot to work with – and a huge challenge." Delete the scoop?
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Laura Sterritt: "Music apps continue to be at the forefront of innovation for musicians. Björk’s Biophilia app album and The Polyphonic Spree’s Bullseye app were both beautiful and immersive, allowing for expression on the musician’s end and engagement for the fan" ... Delete the scoop?
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Stuart Dredge: "Accessed at www.bravestman.com, the video sees you swiping up and down to guide a space shuttle, pulling planets together, and pinching to travel through an asteroid field: all soundtracked by Womack's arresting vocals." Delete the scoop?
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Brian Anthony Hernandez: "Lady Gaga’s new social network, which resembles Pinterest and has voting functionality like Reddit, is now open for everyone to sign up" ... Delete the scoop?
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Lilledeshan Bose: 'Trans wha? "Transmedia property" means the story of Prison Dancer is told on multiple mediums: online, via YouTube and social media platforms, and also via traditional arts avenues, such on film and onstage.' Delete the scoop?
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"The California ska/rock band The Aquabats, with its long history of mythos and world building, has made the jump to television, with remarkable reviews. How did an eccentric ska band transition into children’s programming?" Delete the scoop?
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"As most storytellers wish to have their primary narrative kept “pure,” transmedia extensions can allow for fan interactivity. Some media is inherently built for interactive storytelling, such as video games or online content. Others, such as music, can be difficult to structure in such a manner. However, musicians have found a new way to involve their listeners: interactive music videos." Delete the scoop?
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"A transmedia campaign is only as good as its team. When a musician recognizes the value in creating extensions and decides to do so, they may not know how to successfully utilize the strengths of different platforms or how to create content for them."
[That's where "up-and-coming" software developer Max Weisel comes in ...] Delete the scoop?
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Joe Berkowitz: "The band behind hits such as "Yellow" and "Hurts Like Heaven" tries out a new medium with "Mylo Xyloto," a digital comic book based on its last album."
The Digital Rocking Chair's insight:
Interesting .... Delete the scoop?
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Laura Sterritt: "From indie rock to hip hop to electronic music, browser-based games are becoming increasingly common extensions for musicians" ... Delete the scoop?
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Nick Ayala: "Set to be released in spring 2013, the ARTPOP app will feature “chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines” and the promise of additional updates to come"... Delete the scoop?
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Brian Anthony Hernandez: "Pop megastar Lady Gaga just revealed on her Little Monsters social network that her forthcoming album, "ARTPOP," will be an app-based multimedia experience for iPad, iPhone, other mobile devices and desktop." Delete the scoop?
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Joe Berkowitz: "Perhaps the best thing to come out of MTV’s prioritization of "reality" TV over music videos is that more artists have sought more creative means to tell their stories--including releasing interactive videos online that transcend the TV broadcast experience" ... Delete the scoop?
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Following this summer's initial list, J-23 returns with some clarification and 10 more Hip Hop stories told in verses by the likes of Ice Cube, Aesop Rock, The Coup, Big L and Nas. Delete the scoop?
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Diogo Martins: "They're letting people around them invent their experience/experiment as they go along, using Transmedia at its purest form - their fans, listeners, friends - control the story, the experience, not them, engaging everyone around them to the point where they're the creators and the band is a mere spectator to the evolution of their initial creation." Delete the scoop?
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"Stay Tuned in essence asks its audience to create the show. Driven by the online community, the viewers are the inspiration for each episode, asking the questions they want to know to the bands they want to hear from the most." Delete the scoop?
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J-23: "As these songs illustrate, it isn’t just the story, it is how you tell it. It is putting in those small, seemingly insignificant details, which make the listener feel like they are there. It is using a metaphor that captures a situation in a way that a description could never do" ... Delete the scoop?
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Laura Sterritt: "Perhaps the strongest extension of transmedia storytelling for music is live events. It allows for fan interaction, engagement with the artist, physical manifestation of narrative, and community building"... Delete the scoop?
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"While video game scores reflect the move towards Hollywood-esque production values, the world of game music isn't destined to simply ape the products of the silver screen: it's destined to become truly unique. Let's explore how game music is changing and will change"... Via Gary Hayes Delete the scoop?
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The world of virtual band Gorillaz is hypercolored and surreal, like being in Alice’s Messed-Up Wonderland...
[For more on Gorillaz read Transchordian's excellent article: Gorillaz and Converse: Merchandising or Transmedia Extension? @scoopit http://bit.ly/u6URec] Delete the scoop?
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