Mark Wilson: "With just an SLR and a Kinect, these striking, 3-D avatars come to life. So what does tech like this herald for the future of film-making?"
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Cecilia Kang: "Kids spend more time than ever in front of screens beyond the living room television. Advertisers have responded with sophisticated ad campaigns that can start on the TV and then move to apps, social media sites and online games" ... Delete the scoop?
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Christine Champagne: "While Michael Bay is famous for directing blockbuster films including Transformers, Armageddon, Pearl Harbor, and Bad Boys, he first made a name for himself back in the late ’80s and early ’90s as a commercial director" ... Delete the scoop?
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From the editors: "For the past few years, around this time, all eyes have turned to the ad industry and the ad industry has lowered its collective eyes and said: perhaps we could have done better" ... Delete the scoop?
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![Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest. | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/a_dLe7WZvUtqyvmJWRJPoDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant." Delete the scoop?
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From the editors: "This is Part Two of our first Master Class. The topic is How To Make A Great Commercial, a timely post-Super Bowl examination of the steps required to make a spot that stands out." Delete the scoop?
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Dan Plant (electricginger): "What is really exciting is that this is a truly transmedia project where the layers of the narrative are built up not only between multiple media channels, but where people can engage in different ways with the plot and actually have an effect on how it evolves." Delete the scoop?
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