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Peter Gutierrez: "When Andy Plemmons, a progressive media specialist at David C. Barrow Elementary in Athens, GA, was asked to help create a set of interdisciplinary lessons for fifth graders to learn about September 11, 2001, he naturally took a transmedia approach."
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"The third part of this series, contributed by community managers Lisa Pastor and Ashley Alicea, focuses on best practices for community management, and engaging and growing a Facebook game fanbase from the ground up."
The Digital Rocking Chair's insight:
This article contains some great insights for anyone involved in building a fan community. The other two articles in the series are also well worth a read: Part 1 Executive Production and Part 2 Initial Concepting and Design. Delete the scoop?
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Asi Burak details what went right and wrong in terms of executive production for Half the Sky Movement: The Game.
The Digital Rocking Chair's insight:
A fascinating article. If you'd like to know more about the game itself, check out Half The Sky Movement Is A Facebook Game For (Spare) Change over at Fast Company or play it on facebook. 
Karen B Wehner's curator insight,
April 15, 8:44 AM
Generous and fascinating post-mortem on important ''for good'' game seeking to boost literacy and gender equality in development nations.
Karen B Wehner's curator insight,
April 15, 8:45 AM
Generous and fascinating post-mortem on a high-profile ''game for good' focused on literacy and gender equality in developing countries. Delete the scoop?
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Randy Astle: "Public transit’s always been a great place for art, from busking musicians to the New York MTA’s current Sam Shaw photography exhibit [...]"
The Digital Rocking Chair's insight:
This sounds like a great project: plublic art meet transmedia storytelling. Note: For those of us outside of Toronto, we can engage with the project at http://murderinpassing.com. Delete the scoop?
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Fiona Milburn sits down with Ian Fowler and Holly Alexander of @radical.media to find out how audiences are driving the future of storytelling. Delete the scoop?
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Hub Bay Area Host : '“We’re really interested in the intersection between technology, culture and education,” says Aaron, “and I can’t think of a better way to do that than [through] the power of story.”' Delete the scoop?
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Randy Astle: "One of the most intriguing things about transmedia when compared to traditional film, particularly documentary, is that through its multiple entry points and interactive experiences it has the potential to more fully engage viewers in causes" ... Delete the scoop?
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Nedra Kline Weinreich: "As I've been involved in several transmedia projects - both on the inside and as a participant from the outside - I've been struck by how emotionally invested people can get in the story and with the characters" ... Delete the scoop?
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Esther Goh: "In a fragmented media environment, transmedia is all about leveraging the best features of each platform to enhance the experience. While brands have found many ways to capitalise on the opportunity, increasingly those in the area of social change are joining in. Lina Srivastava, a former lawyer turned activist and consultant on social issues, is leading the charge in this area"... Pictured: Lina Srivastava Delete the scoop?
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Zoe Fox: "Half The Sky, the best-selling book written by Pulitzer Prize winning couple Nick Kristof and Sheryl WuDunn, is turning into a revolutionary gaming concept, targeting women in the developing world"... Delete the scoop?
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Dan Schoenbrun: "And, while the discussions this year did focus on the issue of sustainability, there was still plenty of universal wisdom dispensed that social issue filmmakers – no matter their chosen subject matter – should bear in mind"... Delete the scoop?
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Gaming mechanics tap into our human desires for reward, status, achievement, self-expression, competition and altruism. On a practical level, the keys to success are... DRC: Although this article is aimed at not-for-profits, its "Eight tips for successful gamification" can be generally applied. 
Tina Stock's comment,
April 16, 2012 7:22 PM
Thanks for adding the personal comments to the articles!
The Digital Rocking Chair's comment,
April 16, 2012 7:33 PM
Thanks Tina, I'm glad you find them useful :)
The Digital Rocking Chair's comment,
April 16, 2012 7:35 PM
Hi Tina, thanks for the Rescoop and your feedback. It's much appreciated :)
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An assessment tool for narrative, social action, participatory design, and critical ethnography. DRC: You can read more on "What Makes a Successful Transmedia Story?" over at Lina Srivastava's blog. Delete the scoop?
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When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.” DRC: A very even-handed look at the Kony 2012 phenomenon. Delete the scoop?
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"With this second post in our lessons learned series, Emily Treat discusses what went right and what went wrong in terms of initial concepts and content for the Half the Sky game."
The Digital Rocking Chair's insight:
This is proving to be an excellent series of articles. I can thoroughly recommend them to anyone interested in game design. You'll find part 1 here. Delete the scoop?
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Randy Astle: "Tuesday night Facebook hosted a panel discussion about social issue-oriented transmedia at their office in midtown Manhattan" ...
The Digital Rocking Chair's insight:
Transmedia for good .... 
Luca Brigada's curator insight,
March 23, 5:08 PM
A very interesting new project of transmedia storytelling Delete the scoop?
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Hugh Hart: "The makers of docs in contention for Oscar nominations talk about activating audiences after they leave the theater."
The Digital Rocking Chair's insight:
How to convert an audience from observer to advocate for your cause. 
Transmedia NZ's curator insight,
January 5, 11:19 PM
A look at the different ways documentary filmmakers are using online engagement to further real world goals. Delete the scoop?
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Luke Martin: "Hundreds of 140-worders from anyone interested (including Stephen Fry natch) tell a story whose plot unfolds according to their twists and tweaks." Delete the scoop?
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Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant." Delete the scoop?
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Christine Erickson: "See what young entrepreneur Caine Monroy is up to after booming business in his cardboard arcade" ... Delete the scoop?
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Ben Schiller: '"Games allow you to create a system that when people participate, they generate a story," says Jeff Watson, a proponent of "civic games"--play that’s not just for fun, but has some underlying social purpose.' Delete the scoop?
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Jim MacQuarrie: "In April of this year, Caine’s Arcade became a viral phenomenon; Nirvan Mullick’s short film has so far gathered almost 3 million views on YouTube and more than that on Vimeo. It seemed that everyone was fascinated by the story of the inventive 9-year-old and his cardboard arcade" ... Delete the scoop?
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Lina Srivastava: "I was honored to be invited to speak with Stuart Dambrot of Critical Thought TV around the possibilities of narrative design for social impact." Delete the scoop?
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Sharon Waxman: "Kony 2012, the movement that streaked across global media like a righteous comet in early March, was meant to shake the world with a night of action on April 20, last Friday." Delete the scoop?
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Pat Mitchell: "There are epic, inspiring experiences of always bold, sometimes outrageous, entrepreneurs in remote and difficult places throughout the world, and these are stories optimally shared across many platforms." Delete the scoop?
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Why did MTV, the pop culture television icon and Angry Birds, the predominant, casual gaming juggernaut, partner up? But more specifically, why did they partner up to combat a major social issue like cyberbullying? DRC: Turns out MTV take their commitment to their audience very seriously ... Delete the scoop?
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