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Rescooped by The Digital Rocking Chair from Machinimania onto Transmedia: Storytelling for the Digital Age |
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Victoria Jaye: "As more and more internet connected devices enter the living room, we can extend entertainment beyond broadcast and the TV screen, bringing our shows to life for audiences in ever more exciting ways.
Our editorial approach to companion experiences is three fold:
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Mike Jones: "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around; cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"
The Digital Rocking Chair's insight:
This post is full of interesting nuggets of information. From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences. 
Katie Frank's curator insight,
January 28, 2:15 PM
Integrated writing, many modes for writers today. Delete the scoop?
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![Maya Zuckerman on creating an immersive storyworld [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/jCGNKMEZkYuFnrHIxCcp2Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Maya Zuckerman: "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"
The Digital Rocking Chair's insight:
Designing the transmedia strategy for The Fifth Sacred Thing. Tags: Multiplatform, Audience Engagement, Transmedia Storytelling, Storyworlds Delete the scoop?
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Sara Bozanic: "Marketers and designers are finally moving into a new era – the era of transmedia. The previous era, which was characterized by a huge platform obsession approach, is over. But what does it all mean?" Delete the scoop?
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Anna Heim: "LA-based entertainment studio The Shadow Gang (TSG) is launching a multi-platform content distribution engine titled Galahad, the company announced today. Aimed at transmedia storytellers, the platform will be officially introduced during the StoryWorld Conference + Expo, which is taking place in Hollywood until October 19" ... Delete the scoop?
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Jason Konopinski: "[Transmedia] transcends a single medium by taking the notion of breaking up a narrative arc into multiple discrete chunks or installments and spreading those disparate ideas or story chunks across multiple media platforms." Delete the scoop?
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Miller Medeiros and David Vale: "The interactive world is constantly changing, and the number of different devices that connect it all is growing every year. The problem that arises is that there are no rules for the game." Delete the scoop?
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Sparrow Hall: "A list of my favorite transmedia and cross-platform stories (books, movies, blogs and more) that I put together for the BlogWorld 2012 Conference" ... Delete the scoop?
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Peter Gutierrez: "When Andy Plemmons, a progressive media specialist at David C. Barrow Elementary in Athens, GA, was asked to help create a set of interdisciplinary lessons for fifth graders to learn about September 11, 2001, he naturally took a transmedia approach." Delete the scoop?
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Gary Hayes at the Media140 conference discusses: "high level challenges for broadcasters trying to truly integrate fiction, factual and entertainment with social, mobile and 2nd screen (or synch services)" … Delete the scoop?
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Michael Humphrey: 'It may not be long before you hear a theater announcement, “The performance is about to begin. Please turn on all electronic devices.”' Delete the scoop?
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Gunther Sonnenfeld: "As a companion piece to a recent post we wrote over on the WWTID blog regarding curation , and as a follow-up to my last piece on proving out models within the creative industry , I wanted to expand on the concept of storytelling"... Delete the scoop?
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"We're building a studio of the future that has the pieces in place to pick up where Hollywood is dropping the ball," said Lee. "We're saying this is what the future of storytelling looks like. This is how you engage with audiences on not just one platform, but across multiple platforms." 
Rudolf Kabutz's curator insight,
January 12, 3:13 AM
Future possibilities for media in communication. Delete the scoop?
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Vincent Morisset on Transmedia: "I don’t really know what it means beyond multiplatform. I am more interested in the actual experience than the platforms the work will end up on. For me, if you have an interface, that is enough" ... Delete the scoop?
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Dan Levy: "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."
The Digital Rocking Chair's insight:
Although more crossmedia than transmedia, this article contains some interesting points for those who include mobile in their multiplatform projects. 
Dolly Bhasin 's curator insight,
January 27, 10:43 PM
"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”
Dolly Bhasin 's curator insight,
January 27, 11:04 PM
"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. 
Matmi's curator insight,
January 29, 6:38 AM
A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while. Delete the scoop?
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![Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/EoMOBDAo-7OHElxY3w4GBzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Gunther Sonnenfeld: "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ... Delete the scoop?
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Cecilia Kang: "Kids spend more time than ever in front of screens beyond the living room television. Advertisers have responded with sophisticated ad campaigns that can start on the TV and then move to apps, social media sites and online games" ... Delete the scoop?
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"Buzzy Bee is taking to the airwaves, and soon you’ll be able to join him. Fiona Milburn sat down with William McKegg, the creative director behind Buzzy Bee, to find out how Lion Rock Ventures has developed a multiplatform storytelling world around this iconic Kiwi toy." Delete the scoop?
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James Martin: "What does it mean to be a transmedia producer today? How do you launch projects? Are broadcasters ready?" Delete the scoop?
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Ari Karpel: "There is an 'Annoying Orange' videogame, T-shirts sold in JCPenney, and now a Cartoon Network series, debuting Monday, June 11. The original Annoying Orange web series is still going strong, with more than 1.4 billion YouTube views, 2.4 million subscribers, and a whopping 153 episodes so far." Delete the scoop?
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Sarah Casey: "The key is that the show is not dormant during its off season, but active on multiple platforms, not just the tried and true reruns and trailers although both elements have been taken to previously unimagined levels." Via Gary Hayes Delete the scoop?
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Nuno Bernado: "In the last few decades storytelling suffered from established and rigid formats and lengths but now, with new digital platforms, storytelling can regain more freedom and creators can focus on proper story and character development" ... Delete the scoop?
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Gunther Sonnenfeld: "In short, storytelling these days requires us to connect dots and to "feed the dots", as it were. It's not always fun, it's never easy, but it's a creative responsibility we must take on, that is, if we want to keep building markets for our ideas, now and into the future." DRC: Click here for part one of this article. Delete the scoop?
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"Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia projects." Michael Gubbins: "It is hard to visit any film conference or festival that does not feature some sort of transmedia element, yet a coherent core concept rarely emerges"... Delete the scoop?
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"Basetrack, a social media reporting project that accompanied a marine battalion on a deployment in Afghanistan, will be adapted into a series of theater performances [...] at Juilliard in New York." For more on this interesting multiplatform project read Bringing the war in Afghanistan home, by iPhone. Delete the scoop?
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