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What's the difference between an ebook, an app and an interactive ebook?
DRC: This article provides an in-depth, but easy to understand answer. It's well worth a read.
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Publishing House, Egmont Press demonstrate how they are working with writer Michael Grant to discover new ways of bringing stories to children and young adults...
Egmont is promoting the upcoming Michael Grant book BZRK with a £1m digital marketing campaign focusing on an online and mobile alternate-reality game (ARG).
[More on GoBZRK ... is it transmedia storytelling or transmedia marketing?]
Best-selling author Michael Grant has envisioned a world involving "transmedia" that goes far beyond mere text on a page or screen.
Last week I had the pleasure to sit down and interview Rich Silverman, the writer and co-creator of the Go BZRK Alternative Reality Game (ARG) [...] The ARG is part of a broader Trasmedia strategy that was built from the ground up for Michael Grant’s new book series, BZRK.
When Brandon Trudel first saw mentions of “Nexus Humanus,” an organization that promises to “create sustainable happiness, one life at a time” on Twitter, he had no idea he was about to be pulled deep down inside an alternate reality and the world of BZRK...
Want to get in on the ground floor of the latest cross-medium project, GoBZRK? Well… too late, as it's been secretly going on in videos, tweets, and more for weeks now...
[An in-depth look at this transmedia "phenomenon".]
So how do you decide to use each platform in the experience? Is it all tied to the story and where the characters live logistically?
[Part I can be found @scoopit http://bit.ly/s19QbZ]
The missing son of a U.N. diplomat... the reemergence of a strange organization... a pair of society twins caught in the middle... this is just the beginning of "Go BZRK," a new transmedia experience from author Michael Grant.