JOSS WHEDON does not consider himself an assertive person. “I’m not fierce,” he said. “I’m grouchy as hell.” But one subject that evokes the passion he has self-diagnosed as crabbiness is the decadent state of contemporary Hollywood entertainment...
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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The word "transmedia" was hardly to be heard at MIPTV. Does this mean it's dead, or rather fully integrated in TV production?
The Digital Rocking Chair's insight:
A couple of interesting posts today on the relevance of the term "transmedia". The first is this one from Simon Staffans, the second is by Andrea Phillips and called WTF Transmedia? Both are worth the read. 
Vanessa Camilleri's curator insight,
May 8, 4:21 AM
worth reading! I think we have to avoid building up too much hype on the word transmedia and focus more on what it can actually do and where it can actually lead us. Delete the scoop?
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Simon Staffans: 'During the eight years I’ve been working in the television format field, I’ve nearly lost track of all the people who’ve claimed they were going to ”disrupt television”' ...
The Digital Rocking Chair's insight:
There's a lot of interest in television at the moment ... I guess it's because of all the great storytelling to be found there ... if you know where to look, that is :) Delete the scoop?
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In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience...
The Digital Rocking Chair's insight:
The always insightful Simon Staffans on how to avoid an audience backlash when blurring the line between marketing and transmedia storytelling. 
CounterIntelligence's curator insight,
December 14, 2012 10:23 AM
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience. Delete the scoop?
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Simon Staffans: "First Motion, a pan-Baltic area EU project, organised a conference this week in Riga, Latvia, and were kind enough to invite me to attend and take part in a panel discussion on funding and transmedia" ... Delete the scoop?
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Simon Staffans: "Events that actually look for great multiplatform / transmedia content aren’t THAT prevalent at the moment. There is the Pixel Market, Tribeca have been on the lookout for some, there’s Sundance to some extent, the Content 360 competition at MIPTV" … Delete the scoop?
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Simon Staffans: "[...] it became quite apparent that there is a very tangible interest in transmedia storytelling, not least among the marketing crowd. And it’s no surprise; utilizing transmedia storytelling methods when working on content – be it together with a brand or not – simply makes sense." Delete the scoop?
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Simon Staffans: "So, the last night in Cannes once again as MIPCOM 2012 is done and dusted, and once again there is that feeling of things moving slowly in the right direction" ... Image: Angry Birds and Star Wars Delete the scoop?
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Simon Staffans: "It’s that time of the year again. Time for us northerners to stop despairing just because Winter Is Coming, and jump on a plane for a week of frenzy on the Riviera. It’s MIPCOM time (and MIPJunior as well, of course) and this year it looks to be more interesting for me than ever before" ... Delete the scoop?
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Simon Staffans: "Here are five [transmedia] projects that in one way or another have caught my eye during the past weeks" ... Delete the scoop?
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Simon Staffans: "Kicking and screaming, or willingly and eagerly, we will move into the world of content transcending media platforms ..." Delete the scoop?
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Simon Staffans: "As with any new trend, a lot of falsehoods are banded about on the nature and potential of cross-media storytelling. So I thought it was about time to debunk some transmedia myths. Ready?" Delete the scoop?
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Simon Staffans: "The people over at Italian advertisement/Subvertising were kind enough to interview me a bit, talking about brands and transmedia and great campaigns. Klick the picture below to get to the pdf of the magazine!" DRC: Interview in both English & Italian. Delete the scoop?
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SimonStaffans: "The international game industry is currently worth something in the region of 80 billion dollars annually. The TV industry by comparison is worth more than 200 billion dollars annually. It could be argued that these two industries would benefit from looking at what synergy effects could be had from collaborating over IP and development." Delete the scoop?
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Simon Staffans: "A couple of years ago I wrote a post on transmedia, examining a comparison that Jeff Gomez often sports; the one of likening transmedia to a symphony orchester, where you have a great number of different instruments – or media platforms – that need to be conducted in precisely the right way in order for them to create the harmonies that will make people sit up, take notice and flock to the content."
The Digital Rocking Chair's insight:
Interesting! 
Jeni Mawter's curator insight,
April 10, 3:18 AM
My transmedia story, Kiss Kill (Really Blue Books 2012) is definitely singer/songwriter with a small acapella group. Delete the scoop?
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Simon Staffans: "Following up on my curation of my blog from last year – “One Year In Transmedia” – I today published “One Year In Now Media”. It’s a curation of this blog, with a number of articles divided into subsections according to topic. It’s available for free on Slideshare on a Creative Commons license."
The Digital Rocking Chair's insight:
This is a fantastic resource. Thanks @Simon_Staffans. 
Lynnette Van Dyke's curator insight,
January 8, 10:50 AM
This is a fantastic resource. Thanks @Simon_Staffans. 
NikolaosKourakos's curator insight,
January 8, 4:54 PM
This is a fantastic resource. Thanks @Simon_Staffans. 
Lucy Abreu's curator insight,
January 8, 10:05 PM
This is a fantastic resource. Thanks @Simon_Staffans. Delete the scoop?
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Simon Staffans: "Now broadcasters expect projects to have cross- or transmedia elements, how can producers be prepared? Look no further" ... Delete the scoop?
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Simon Staffans: "[...] even though we’re closing in on half a millennia since Leonardo died at Clos Lucé, so much of what he thought and taught is applicable today. It’s even possible to directly relate some of the truths he spoke to the multiplatform transmedia cross media world of today" ... Delete the scoop?
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"Now audiences can interact with - and even create - content, they can make or break it, argues MediaCity Finland's [Simon] Staffans" ... Delete the scoop?
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Simon Staffans: "The saying ”Kill Your Darlings” has seldom been as true as when it comes to transmedia projects; it’s so very easy to overelaborate your content and your multiplatform strategies, into totally – for the audience – unnecessary detail and scope" ... Delete the scoop?
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Simon_Staffans: 'A quick post on one thing I’ve been looking into lately; with all the rage around multiplatform storytelling, transmedia storytelling etc, many of the examples and projects up right now are ”fresh”' ... Delete the scoop?
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Simon Staffans: "I thought I’d share some of my reflections from the past couple of days, things that hit me while talking to documentary filmmakers from around Europe as well as with aspiring transmedia startups from different fields" ... Via Simon Staffans Delete the scoop?
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Simon Staffans: "When you take your show multi-platform, how can you be sure the audience will follow?" Delete the scoop?
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Simon Staffans: "Transmedia, as we all know, originated some 20 years ago. As a practice it has existed way longer, depending on how you define it, with the Bible being quoted as one of the first instances of transmedia in practice." Delete the scoop?
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Simon Staffans: "[...] here are five points I believe matter for brands and companies when thinking about applying transmedia storytelling methods to their marketing and image building" ... Delete the scoop?
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Simon Staffans: "A brief post to highlight what I feel is an important thing to take into consideration in transmedia projects" ... Delete the scoop?
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