When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.”
DRC: A very even-handed look at the Kony 2012 phenomenon.
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Jeremy Daniel: 'When the extraordinary Chrome Experiment called “The Wilderness Downtown” went viral in 2010, it was the first time that most people had seen the potential of what people are beginning to call “perceptive media”' ... Delete the scoop?
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