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When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.”
DRC: A very even-handed look at the Kony 2012 phenomenon.
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Randy Astle: "At the beginning of the year, Filmmaker’s Scott Macaulay pointed out again — like many others have as well — that features are no longer the default format-of-choice for indie filmmakers."
A fabulous article for filmmakers interested in pitching and producing transmedia extensions for an existing franchise.
Phil Hoad: "Harry Potter kicked off a new era of film in which long-term story arcs hold the key to retaining a global audience."
Jeff Gomez: "[...] if you’ve got a big story to tell, and if you need to tell it to a huge number of people, there is
a new set of rules to consider if you’re going to maximize the potential for success" ...
[Special Note: This text is drawn from Jeff Gomez’s keynote speech at the StoryWorld 2012 conference.]
The New York–based Starlight Runner specializes in what's called "transmedia," or branching fiction into other media platforms. If it's a videogame franchise, for instance, the process could involve taking the game's world and preparing it for expansion into novels, comic books, TV series, movies, etc...
[A great read for anyone wanting to know more about creating Transmedia Bibles.]
In its various incarnations as a cartoon, Nintendo game and trading cards, the franchise has maintained its popularity. By some measures, it’s bigger than ever...
Until recently, the goal of developing franchises was usually monetization through repurposing, whereas the concept of transmedia storytelling focuses primarily on the (more costly) expansion of the story itself.
"The wrestling business needs to stop being insecure about what it is and concentrate on creating an escapist world of entertainment with characters that have a strong constitution and behave in a logical fashion in the context of the reality of the story presented." [Advice we could all learn from ...]
Ethan Anderton: "Now that Disney has added Lucasfilm and the Star Wars universe to their arsenal of established intellectual property (in addition to Pixar, Marvel and Pirates of the Caribbean), now might be a good time to review which well-known film franchises belong to what studio" ...
Etan Vlessing: "Media guru Jeff Gomez says Canadians are number one when it comes to supporting indie producers telling stories across a range of digital platforms."
"Today, let’s take a little detour [from the release of Titanic 3D] and talk about their other Most Successful Film of All Time, Avatar. Or perhaps more accurately, its two upcoming sequels, theme park, novel, comic book, TV and animated spin-offs. Sounds like there might be an awful lot of Avatar coming our way over the next five years or so."
DRC: And, if you do want to know more on Titanic's conversion to 3D then read: Masterclass: James Cameron And Jon Landau Teach Bleeding Cool The Dos And Donts Of 3D Conversion.
So, what is transmedia storytelling? Gomez defines it as the vanguard process of conveying messages, themes or storylines to a mass audience through the artful and well-planned use of multiple-media platforms.
[Jeff Gomez is a thought leader in the world of Transmedia Storytelling and this is one of the best articles I've seen on his approach]
This month's The Muppets movie tries to reverse decades of brand mismanagement.
Youkai Watch–which will cover game, anime, and manga–sees a young boy use his watch device to summon friendly creatures and fend off evil ones.