When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.”
DRC: A very even-handed look at the Kony 2012 phenomenon.
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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Joe Berkowitz: "Filmmakers like Michael Bay are usually interested only in going bigger--trying to top themselves with set pieces and spectacles that succeed through excess. In the technology space, however, there is a constant race to make things smaller."
The Digital Rocking Chair's insight:
This is so cool! Delete the scoop?
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D.B.Dowd: "I'm working with students on one of my favorite projects in the two-semester Word and Image sequence: the cinematic narrative problem" ...
The Digital Rocking Chair's insight:
Using the art of comics to illustrate the challenges of visual storytelling for film ... interesting! 
Debbie Elicksen (LION)'s curator insight,
April 16, 12:16 PM
The use of storyboards can benefit any product planning, regardless of medium and type. 
Paula Correia's curator insight,
April 29, 2:01 PM
Uso da BD para ilustrar os desafios da narrativa visual ... Delete the scoop?
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Ariston Anderson: "As a filmmaker, Loach has adopted a working style not unlike that of the characters seen in his films. Unlike the traditional Hollywood model, he’s not driven by his own race to the top, but rather by a collective spirit, a desire to create harmony on the set and to appreciate his crew for a job well done."
The Digital Rocking Chair's insight:
Great advice from a great filmmaker .... 
Louise Robinson-Lay's curator insight,
April 2, 11:30 PM
As a big fan of Loach this page is a treasure trove of advice and ideas. 
Angela Antle's curator insight,
April 15, 7:02 AM
Ken Loach on building up your community of creators! Delete the scoop?
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Randy Astle: "Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative world) across different platforms" ...
The Digital Rocking Chair's insight:
Randy Astle takes a look at two literary projects whose digital publishing strategies "can be extrapolated to film and transmedia projects for producers who aren’t interested in writing the next great American novel". 
Henrik Safegaard - Cloneartist's curator insight,
March 5, 2:16 AM
Interesting - Click the headline for the full story. 
Joakim Baage, SPOON USA's curator insight,
March 5, 10:55 AM
The book business need this kind of thinking Delete the scoop?
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Scott Macaulay: "Want to decrease press interest and the size of your audience? Then do these seven things" ...
The Digital Rocking Chair's insight:
I think we can acknowledge that transmedia storytelling and marketing extensions are not right for every project so, for those who are looking to take a more "traditional" approach to marketing their film online, this article is for you. It's a very informative read. 
Asil's curator insight,
February 21, 3:22 AM
There are some good ideas here ... love the one on Facebook. Delete the scoop?
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4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com
Andrew Tran: "Some people have wondered if six seconds is too short a time span to take videos in Vine, Twitter's new video social sharing app" ...
The Digital Rocking Chair's insight:
Interesting! Using every element to tell your story means so much more if you only have 5 or 6 seconds in which to do so. 
malika bourne's curator insight,
February 8, 12:42 AM
How do you makde it play? Now, cna you tell me how to make play? I donot know nothin' bout no stapler.. Delete the scoop?
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Mark Harris: "Part 1 of this series laid out the overall plan for The Lost Children Premier event at Film Society of Lincoln Center in January 2013. In this post, I’m going to focus on some thinking behind the live immersive portion of the event."
The Digital Rocking Chair's insight:
Continuing this excellent series of posts .... Delete the scoop?
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Jean-Luc Godard famously said, “Cinema is truth 24 frames-per-second.” He clearly isn’t balancing 3-D glasses on his nose and watching the fantasy action between elves, dwarves, and a low-key hobbit named Bilbo in filmmaker Peter Jackson’s highly anticipated and sparkly bright The Hobbit: An Unexpected Journey, shot at a much discussed 48 frames-per-second (fps) for release in High Frame Rate 3D (HFR 3D).
The Digital Rocking Chair's insight:
Good question! And, one to which I hope to have my own answer after I see the movie tomorrow night :) Delete the scoop?
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The film about the hunt for Osama bin Laden mixes entertainment and reporting.
The Digital Rocking Chair's insight:
An interesting look at the storytelling genesis of Zero Dark Thirty. Does it represent a new genre, the "reported film"? 
Palabras digitales's curator insight,
December 14, 2012 11:49 AM
El problema con este tipo de películas es que les cuesta mucho ser aceptadas debido a su alto contenido político. Es una forma originalde realización, pero tiene problemas a la hora de mantenerse en un terreno neutral. Delete the scoop?
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If you have quibbles or major beefs about how The Hobbit was adapted for Peter Jackson's movie trilogy, Philippa Boyens has answers.
The Digital Rocking Chair's insight:
Some interesting observations on the art of adaptation when your source material is not very film friendly. As you may expect, it's all about the story. 
Jeni Mawter's curator insight,
December 12, 2012 2:45 AM
Valuable insights from the amazingly talented screenwriter Philippa Boyens. Delete the scoop?
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NZ Herald: "Peter Jackson's award-winning hair and make-up team have been behind some remarkable transformations over the years. Their work on the hobbits, elves and 13-strong crew of dwarves in The Hobbit is among their most impressive to date." DRC: This article is illustrated with some fun interactive graphics. Delete the scoop?
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Stuart Kemp: "Going to film school and then spending years trying to make a film is a waste of storytelling time" ... Delete the scoop?
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John Pavlus: "If Popcorn.js is the Final Cut Pro of online interactive video--a professional-grade tool for creating world-class multimedia experiences from scratch--Popcorn Maker is more like iMovie" ... Delete the scoop?
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Brian Anthony Hernandez: "Tribeca Film Festival challenged people to use Twitter's Vine app to create six-second films — with a "beginning, middle and end." Here are the winners."
The Digital Rocking Chair's insight:
You might also like to check out: 4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com 
Cultureel Persbureau's comment,
April 30, 5:34 AM
Twitter is van het korte bericght. Vine is van twitter en gaat over korte filmpjes. Gaat groot worden.
Ky Stevens's curator insight,
May 5, 1:37 PM
More about Vine! I'm too afraid of being on camera to want to get one, but here's some really good ones. Delete the scoop?
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V Renée: "Have Nicolás Alcalá and his team at Riot Cinema Collective discovered the future of filmmaking?" ...
The Digital Rocking Chair's insight:
A great read, especially towards the end of the interview when the film's distribution strategy is discussed. 
Carmenne K. Thapliyal's curator insight,
April 13, 4:52 AM
About creative freedom and distribution strategy. Would love to go for this one 
Michelle Bishop's curator insight,
April 13, 9:22 AM
Very cool project... an inventive way to not only get a film made but also to involve people from around the world.
Henrik Safegaard - Cloneartist's curator insight,
April 13, 10:26 AM
The Cosmonaut is an epic story. Delete the scoop?
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Richard Brody: "The fulsome orthodoxy of Pixar’s twenty-two storytelling rules goes far beyond a single company’s flavor spectrum to a crisis that is endemic to the modern cinema" ...
The Digital Rocking Chair's insight:
An interesting and rather unexpected take on Pixar's 22 Rules of Storytelling.
Henrik Safegaard - Cloneartist's curator insight,
March 15, 3:29 AM
I thought it was a bit like, "Whatever Works" and then it seems to be almost science. Some of the rules are psychological exercises that don’t relate to composition but to a writer’s self-knowledge. Delete the scoop?
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Emily Price: "The film Searching For Sugar Man is nominated for Best Documentary at this year’s Academy Awards. But it might have not been completed if it wasn’t for an iPhone."
The Digital Rocking Chair's insight:
Make that "Oscar-Winning Film" as Searching for Sugar Man has just won the Academy Award for Best Documentary Feature. 
Margaret Doyle's curator insight,
February 25, 4:12 PM
Love this story of a DIY approach to storytelling. And lo and behold it was heard and received by the Academy! Go indie media go! 
Zan Chandler's curator insight,
February 25, 10:05 PM
And it actually won the Oscar!
While the amount of footage the filmmaker needed to make with his iPhone was small in terms of the overall, I think this sends a number of signals. 1 - consumer tech is getting closer and closer to industry standards and used in the right way can be effective; and 2 - this is another example of compelling content created with a DIY ethic.
I look forward to seeing more examples of where filmmaking can evolve. 
Jan van Gils's curator insight,
March 9, 10:10 AM
A very nice film and made with a little effort. Thats fine to me. Delete the scoop?
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Mark Wilson: "Cleverbot is a brilliant piece of AI. Its filmmaking? Not quite as bizarre as French New Wave."
The Digital Rocking Chair's insight:
Thought you might enjoy this :)
Henrik Safegaard - Cloneartist's curator insight,
February 16, 4:27 AM
Filmmaker Chris Wilson recently gave Cleverbot a job--to help him write a movie. You’ll see that the seemingly simplest task, like thinking up a character’s name, can be a totally foreign concept to Cleverbot one moment, while another moment, the AI becomes lucid, critiquing Wilson’s own taste with highly specific scrutiny.
I couldn't stop laughing, it's pretty funny. Click abowe to watch the movie. 
Minna Kilpeläinen's curator insight,
February 16, 1:57 PM
Mister Machine is going to make screenwriters unemployed. Delete the scoop?
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Tim Maly: "When Derek Van Gorder and Otto Stockmeier decided to make a science fiction short about a mutiny on an interplanetary warship, they didn't have the funds for CGI."
The Digital Rocking Chair's insight:
"Kit bashing is when you go to a model store and buy up boxed models kits like cars and naval vessels to repurpose the parts for your completely unrelated miniature." Intrigued? Then you should definitely read the rest of this article :) Delete the scoop?
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Mark Harris: "[...] the premiere is not just about coming to see a film, it’s about coming out for a whole evening of exploring the story world, with the film being one aspect of that exploration."
The Digital Rocking Chair's insight:
This is the first in a series of posts examining the storyworld premiere of The Lost Children. I, for one, am looking forward to reading more ... Tags: Storyworlds, Transmedia, Filmmaking Delete the scoop?
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“I’m fascinated by end credits,” said Colvard. “They’re so revealing. They’re fascinating in that filmmakers use them to continue the story….there’s so much more information there.”
The Digital Rocking Chair's insight:
A fascinating piece of advice. Delete the scoop?
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The blueprints of some visionary directors' most iconic scenes
The Digital Rocking Chair's insight:
Cool! Pen & paper, the original pre-viz mechanism and still going strong today.
Margaret Doyle's curator insight,
December 14, 2012 1:40 PM
Oh I love storyboards that are done well. It's such a hard art form to master. Delete the scoop?
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Karsten Kastelan: "The elusive auteur behind Mulholland Drive and Twin Peaks [opens] up about digital cinema, why he hasn't made a feature film since 2006's Inland Empire and why the future of cool movies is online." Delete the scoop?
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Patrick Kingsley: "Be truthful, be human, get naked: 1995's groundbreaking manifesto didn't just shake up cinema. It inspired Danes to make the world's best TV, buildings and food (if you like fried mould with your grasshopper)" Delete the scoop?
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Hugh Hart: "With The Hobbit trilogy Peter Jackson will introduce audiences to a 3-D film shot at 48 FPS. Depending on the response, it could open a whole new dimension for directors" ... Delete the scoop?
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