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Kony 2012: Cause Marketing Lessons

Kony 2012: Cause Marketing Lessons | Transmedia: Storytelling for the Digital Age | Scoop.it
When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.”


DRC:  A very even-handed look at the Kony 2012 phenomenon.

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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Lord of Curation Series: Fiona Milburn

Lord of Curation Series: Fiona Milburn | Transmedia: Storytelling for the Digital Age | Scoop.it

Welcome to Transmedia: Storytelling for the Digital Age …

 

Here, you'll not only find articles on the many facets of transmedia storytelling, but also articles exploring the creative and technical achievements of individual platforms.  If you would like to know more about my approach to curating this topic, then please follow the title link to Scoop.it's Lord of Curation Series.  I really enjoy your support and hope you find the articles that I share as interesting and useful as I do. 

 

Thank you Scoop.it for the recognition and acknowledgment, it is very much appreciated.

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Jess McCulloch's comment, January 3, 2013 10:04 PM
thank you for being such a great curator Fiona!
Nicky Moore's comment, February 1, 2013 3:02 PM
Agreed! Such a wonderful resource!
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Net neutrality is dead – welcome to the age of digital discrimination

Net neutrality is dead – welcome to the age of digital discrimination | Transmedia: Storytelling for the Digital Age | Scoop.it




The Digital Rocking Chair's insight:


"A US appeal court ruling that undermines the principle of net neutrality could spell the end for the ideal of an open internet, writes John Naughton"

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Henrik Safegaard - Cloneartist's curator insight, July 27, 8:47 AM

"A US appeal court ruling that undermines the principle of net neutrality could spell the end for the ideal of an open internet, writes John Naughton"

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How 'Frozen' fandom changed Disney's stance on copyright infringement

How 'Frozen' fandom changed Disney's stance on copyright infringement | Transmedia: Storytelling for the Digital Age | Scoop.it



Via siobhan-o-flynn, Jeni Mawter
The Digital Rocking Chair's insight:


Chris Osterndorf:  "From films, to toys, to parks, Walt Disney's original vision has come to fruition so completely it’s hard to imagine even he knew what was possible.  And one of the chief ways Disney has kept that original vision intact is by building a reputation for being very, very litigious."

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Jeni Mawter's curator insight, July 24, 7:12 PM

The slippery slope of Copyright in today's market. 

Greg Clemett's curator insight, July 26, 2:00 AM

Same old adage... all publicity is good publicity?

Or... 'we're making so much money, why bother with time and cost of fighting it'!

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Cinema and second screen applications: focus on the film App and the Disney Second Screen experience

Cinema and second screen applications: focus on the film App and the Disney Second Screen experience | Transmedia: Storytelling for the Digital Age | Scoop.it


The Digital Rocking Chair's insight:


Selena Coquil:  "Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience."

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Henrik Safegaard - Cloneartist's curator insight, July 23, 3:45 AM

Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience.

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herr dennehy's curator insight, July 23, 5:50 AM

I really like the transmedia storytelling idea, but simultaneous transmedia? i'm not so sure...what happens to the unfiltered narration experience? i'm more for the before and after. unless films are actually written with transmedia in mind. simply transmedia-ing existing films won't work. at least not for the core story.

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How TEDxABQ Used Storytelling and Transmedia Planning

How TEDxABQ Used Storytelling and Transmedia Planning | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Benson Hendrix:  "Telling a compelling story online is much like creating a good TED Talk.  You need to find the sparks of emotion and passion for a topic and nurture them."


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Jeni Mawter's curator insight, July 24, 6:57 PM

Co-creating results in infinite magic.

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A More Authentic Transmedia: The Ethics of Transmedia Fatigue

A More Authentic Transmedia: The Ethics of Transmedia Fatigue | Transmedia: Storytelling for the Digital Age | Scoop.it
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Shathley Q:  '“Sometimes…” as Stuart Moore writes on the first page the pre-Superstorm Sandy released Wolverine: Under the Boardwalk, “…you just gotta disappear for a while.”'

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juandoming's curator insight, July 19, 2:31 AM

add your insight...

Henrik Safegaard - Cloneartist's curator insight, July 20, 2:41 AM

Great article.

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A Look into the World of Transmedia Storytelling and Alternate Reality Games

A Look into the World of Transmedia Storytelling and Alternate Reality Games | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Molly Ebner:  "One step beyond admiring art; Transmedia Storytelling and ARGs let you become a part of the art yourself."

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Mapping transmedia success

Mapping transmedia success | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Fiona Milburn journeys into Transmedia 2.0 and finds that it's platform agnostic and mirrors the studio system of old Hollywood.

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From Sherlock to cult movies, audiences get in on interactive act

From Sherlock to cult movies, audiences get in on interactive act | Transmedia: Storytelling for the Digital Age | Scoop.it



The Digital Rocking Chair's insight:


Vanessa Thorpe:  "Theme parks and heritage attractions join the booming new market for immersive theatre"

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Henrik Safegaard - Cloneartist's curator insight, July 13, 8:29 AM

Great idea. I would love to go there -

Mattia Nicoletti's curator insight, July 14, 1:04 AM

In the whole world of entertainment immersive experience (even social tv and second screen may be considered a kind of immersive experience) is getting more and more important. Transmedia is taking place and creativity, good writying (and a good budget) is all you need to leverage storytelling to the next level.

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Parsing DIY Distribution with the CRI Virtual Toolbox

Parsing DIY Distribution with the CRI Virtual Toolbox | Transmedia: Storytelling for the Digital Age | Scoop.it


The Digital Rocking Chair's insight:


Scott Macaulay:  "Need to make a snap decision about a crowdfunding or DIY distribution platform? Then check out the Virtual Toolbox from NYU's Cinema Research Institute."

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Book List: The Best of Transmedia & Alternate Format Storytelling

Book List: The Best of Transmedia & Alternate Format Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

"Books are amazing in the way that they can create a whole world using nothing but words. That being said, there is also something to be said for transmedia storytelling"  ...

The Digital Rocking Chair's insight:


A great reading list from Angela J. (12th grade).

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Watch former Disney animator Glen Keane's stunning new short film, "Duet"

Watch former Disney animator Glen Keane's stunning new short film, "Duet" | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


WSJ:  "As part of Google’s ATAP project, “Duet” is the third in a series of short films called “Spotlight Stories,” which are created specifically for mobile devices."

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10 Social Media Do's and Don'ts for Filmmakers

10 Social Media Do's and Don'ts for Filmmakers | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Kristin McCracken:  "Attention, filmmakers: You must read these social media do's and don'ts."

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Where literature and gaming collide

Where literature and gaming collide | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Thomas McMullan:  "Game narratives tend to drink from a narrow pond; they swig space operas and Tolkien, swish them about their mouths and trickle them into rows of polished glasses."

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On Finding New Screenplay Structures for Independent Films

On Finding New Screenplay Structures for Independent Films | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jennine Lanouette:  "It often seems to me that the independent film community is not entirely comfortable talking about screenwriting" ...

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Henrik Safegaard - Cloneartist's curator insight, July 26, 3:10 AM

Very informative. Storytelling in the "Big Picture" so to say. 

Click.

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How Harry Potter shaped a generation

How Harry Potter shaped a generation | Transmedia: Storytelling for the Digital Age | Scoop.it


The Digital Rocking Chair's insight:


"Seven years after the release of Harry Potter and the Deathly Hallows, Caroline Siede looks back on the book series that defined a generation."

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Jeni Mawter's curator insight, July 24, 6:55 PM

One Boy became One Generation. How this has shaped what we read today.

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The Curse of the Scruffy White Male: Why Representation Matters in Video Games

The Curse of the Scruffy White Male: Why Representation Matters in Video Games | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Rowan Kaiser:  "Every other week, a company or a developer or a celebrity says something to reinforce the standard that games are played, created, and especially star white men. But there's much more pushback against this idea."

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Why JK Rowling Should Open Harry Potter Up To Other Writers

Why JK Rowling Should Open Harry Potter Up To Other Writers | Transmedia: Storytelling for the Digital Age | Scoop.it



The Digital Rocking Chair's insight:


Lauren Davis:  "Earlier this month, Harry Potter creator J.K. Rowling released a short piece of prose that offered a quick look at Harry Potter and his Hogwarts classmates as adults. The response indicated that fans are still hungry for stories of the wizarding world—and perhaps it's time for someone other than Rowling to give it to them."

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The Black Chronicles, a New Type of Horror Transmedia

The Black Chronicles, a New Type of Horror Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

"Horror author and filmmaker Oldrich Stibor recently founded the company Red Right Hand Publishing to create high-quality transmedia stories, starting with the project The Black Chronicles."


Via Simon Staffans
The Digital Rocking Chair's insight:


"The Black Chronicles has many bonus features and elements of surprise. Stibor kindly agreed to answer some of my [Sabrina Ricci] questions about his transmedia project."


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Simon Staffans's curator insight, July 17, 10:29 PM

A look at a new transmedia project in the horror genre.

Henrik Safegaard - Cloneartist's curator insight, July 18, 1:36 AM

The Black Chronicles has many bonus features and elements of surprise. Stibor kindly agreed to answer some  questions about his transmedia project.

Click to read more.

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Here's How To Make A Viral Video: 'American Horror Story' Teaser Creator Tells All

Here's How To Make A Viral Video: 'American Horror Story' Teaser Creator Tells All | Transmedia: Storytelling for the Digital Age | Scoop.it


The Digital Rocking Chair's insight:


Paula Bernstein:  "Here's the back story behind the fan-made teaser trailer for "American Horror Story" season 4."

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What Happens When Digital Cities Are Abandoned?

What Happens When Digital Cities Are Abandoned? | Transmedia: Storytelling for the Digital Age | Scoop.it


The Digital Rocking Chair's insight:


Laura E. Hall:  "Exploring the pristine ruins of Second Life and other online spaces"

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Awesome Game Story Gene 1 - Deep Characterization

Awesome Game Story Gene 1 - Deep Characterization | Transmedia: Storytelling for the Digital Age | Scoop.it


The Digital Rocking Chair's insight:


Edwin McRae:  "Essentially it's about having everything in the game MATTER to the characters involved."


[Part II of this post can be found here:  Awesome Game Story Gene 2 - A responsive, narrative-rich Game World]

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Making transmedia work for documentaries

Making transmedia work for documentaries | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Manori Ravindran:  "Increasingly, media producers are transforming the documentary experience through interactive docs and buzzy transmedia elements. But how can integrating transmedia reinforce a project, and what audiences can it reach?"

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Google, M&C Saatchi Sydney showcase storytelling cube

Google, M&C Saatchi Sydney showcase storytelling cube | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Matthew Miller:  "Working with Google Play, M&C Saatchi Sydney has released a music video in an intriguing online format that invites the user to experience a story through the six facets of a cube."

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Amanda Lane's curator insight, July 7, 12:41 PM

This 3d cube presents six audio/video streams on the six faces of a cube. As the user rotates the cube in three dimensions, the audio streams mix and transition smoothly according to which face is most in view.

 

The technology driving this is WebGL and HTML5 soon to become familiar to us all, and bringing improved quality for accessing and viewing three dimensional environments.

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Here's When 3D Movies Work, When They Don't, And What The Future Holds

Here's When 3D Movies Work, When They Don't, And What The Future Holds | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Gus Lubin:  "Is 3D movie technology a money-making gimmick or a true innovation? The answer is a little of both. Some movies use the technology to create more wonderfully immersive scenes, but others do little with the technology or even make a movie worse."

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Chris Milk: the digital artist making music videos fly into the future

Chris Milk: the digital artist making music videos fly into the future | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Parkin:  'Milk wants to create art that can impact millions simultaneously, so he’s turned to virtual reality, which is set to make a triumphant return in the form of the Oculus Rift, VR goggles built from smart-phone technology. He is unequivocal about it: VR is what will succeed film as the “future of storytelling” and the “next great canvas for human expression”.'

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Vivalist's curator insight, July 4, 3:01 AM

Chris Milk is a true 21st century artist. The fact that he learned to code at an early age is very relevant. His collaboration is Aaron Koblin are mind blowing and he can also truly shine on his own - as the Lincoln Hello Again project shows it

 

http://www.hello-again.com/beck360/main/beck360.html