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Mike Jones: "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around; cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"
Jim Thacker: "Your cross-media project is well under way. You have a killer pitch, great teaser content, and are ready to start talking to development and finance partners. But what else will they want to know about it?"
Image: "Your project’s emotional hook may not be the obvious one. Is the thrill of watching a supersonic parachute jump that of seeing a world record – or that the parachutist might die live on air?"
James Martin: "What does it mean to be a transmedia producer today? How do you launch projects? Are broadcasters ready?"
Justin Olivetti: "Can Defiance work? The cross-media venture between Trion Worlds and Syfy is one of the most interesting projects in the industry right now, if for no other reason than that a TV/MMO crossover has never been done before. At least, not like this" ...
Amanda Lin Costa: 'It’s not often, if ever, that one attends an event at the New York Lincoln Center and the host announces: “Please turn your cellphones on!”'
Morgan Bouchet: "Over the course of nearly two hours, there was an animated discussion of a single theme: “Creative Economies: Commercial vs. State-Based Models”, or the views of the “rest of the world” on the challenges and economics of transmedia/crossmedia" ...
For Motorola & (RED)™, Sparrow Hall collaborated with DRAFTFCB to develop a year-long transmedia marketing campaign, including original content from around the world – exclusive music and media downloads, videos, live events,...
Prashant Saxena: "The changing times have brought about an era of 'transmedia' advertising. But it's not about running the same advertisement over different media platforms. It's about creating various new touch-points for your mobile consumers to interact with the brand at the various windows of opportunity available during the day."
Christopher Sandberg describes how he creates experiences for a participating audience at Power to the Pixel's Cross-Media Forum, October 2011...
[Jordan Reyne on creating] a multi-media album, a particularly interesting niche marketing technique – since the concept of the comic book gives Jordan access to both the lovers of comics and forklore, in addition the subscribers to her particular musical niche, folk rock.
When it came to book publishing as part of a cross media strategy for a new UK entertainment brand, content producer Nuno Bernardo knew he had to play the long game...
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Dan Levy: "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."
Simon Staffans: "As with any new trend, a lot of falsehoods are banded about on the nature and potential of cross-media storytelling. So I thought it was about time to debunk some transmedia myths. Ready?"
Sparrow Hall: "A list of my favorite transmedia and cross-platform stories (books, movies, blogs and more) that I put together for the BlogWorld 2012 Conference" ...
Neal Romanek: "Frank Boyd of the Creative Industries Knowledge Transfer Network talks to Screen about the future of convergent media"...
Gunther Sonnenfeld: "In short, storytelling these days requires us to connect dots and to "feed the dots", as it were. It's not always fun, it's never easy, but it's a creative responsibility we must take on, that is, if we want to keep building markets for our ideas, now and into the future."
DRC: Click here for part one of this article.
Gunther Sonnenfeld: "As a companion piece to a recent post we wrote over on the WWTID blog regarding curation , and as a follow-up to my last piece on proving out models within the creative industry , I wanted to expand on the concept of storytelling"...
"Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia projects."
Michael Gubbins: "It is hard to visit any film conference or festival that does not feature some sort of transmedia element, yet a coherent core concept rarely emerges"...
Actions can also be meaningful in trans/cross-media projects. An example is the film Untraceable. If you watch the first part of the trailer, you’ll see a website and its significance mentioned...
What I’m suggesting is that revenue modeling, business planning, product scalability, what have you, are no longer solely in the domain of the media, network or studio stakeholders... It’s our domain as creators. [Gunther Sonnenfeld argues the need for new business models in Transmedia Storytelling.]
Power to the Pixel's fifth annual Cross-Media Forum gatherd some of the leading figures in international cross-media. This is a stor.i.fy round up of proceedings which touched upon all aspects of cross-media creation, financing and distribution.
While terms like “cross-media” and “transmedia” have only started to become part of the media lexicon, technology advances are creating new opportunities for content creators and audiences to engage with one another – an experience I call “intermedia.”
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