Every year around this time, I get asked by startups old and new, “How can I stand out to the press at SXSW? How can I make the press pay attention to me and my company?”
The answer: a great press page. Using tips, "culled from the press themselves," this article helps move your press page from being "cobbled together" to something that truly supports your SXSW launch or campaign.
Also, for those transmedia practitioners and enthusiasts lucky enough to be attending SXSW 2012, there will be an informal transmedia meet up on March 11th, 7pm, Omni Hotel bar/restaurant. For more information, check out the Lanyrd Page and the twitter hashtag #sxswtransmedia.