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What I really like about the BBC’s approach to creating transmedia content for Sherlock was that the show’s producers kept everything super simple and everything they created was worked back into the show as important story points.
This is an excellent case study in the use of transmedia storytelling techniques. The article contains lots of specific examples and I'm already looking forward to Part 2.
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Vincent Puren: "April 2011, Orange and Murmures Productions launch Detective Avenue, a new sort of transmedia experience combining an interactive police series with a inquiry game. One year on, the winner of the Orange award for Creation and his partner look back over an experiment that was full of lessons." Delete the scoop?
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![AROUND THE TRANSMEDIA WORLD [GUNTHER SONNENFELD] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/JA0Uh_mVK7xdwaIIQ6SUTjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
"Around the Transmedia World" is a series of interviews Laurent Guerin is conducting for Petitweb.fr . This is the complete interview of GUNTHER SONNENFELD. Delete the scoop?
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![AROUND THE TRANSMEDIA WORLD [MIKE MONELLO] | Transmedia: Storytelling for the Digital Age | Scoop.it](/resources/img/white.gif)
"Around the Transmedia World" is a series of interviews Laurent Guerin is conducting for Petitweb.fr . This is the complete interview of MIKE MONELLO.
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A couple months ago, someone started to post some pretty weird videos on the Facebook page of Suzelle Berthier. In one video, she was kissing someone, in another she was shoplifting, in yet another one, she was sleeping in her bedroom. Who was filming her? No one seemed to know. Delete the scoop?
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![AROUND THE TRANSMEDIA WORLD [SIMON STAFFANS] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/nk2YAAdhsVibvFGYAs3-rTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
"Around the Transmedia World" is a series of interviews Laurent Guerin is conducting for Petitweb.fr . This is the complete interview of SIMON STAFFANS. Delete the scoop?
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![AROUND THE TRANSMEDIA WORLD [SIMON PULMAN] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/sgmsuw16sPQxUBB40IRlBzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
"Around the Transmedia World" is a series of interviews Laurent Guerin is conducting for Petitweb.fr . This is the complete interview of SIMON PULMAN. Delete the scoop?
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"Around the Transmedia World" is a series of interviews Laurent Guerin is conducting for Petitweb.fr . This is the complete interview of GARY P. HAYES. Delete the scoop?
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