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"Inspired by much of the latest discussion around narrative and games, I’ve been thinking about interactivity and its place in transmedia. For me that means understanding and managing audience expectations."
[When choosing your transmedia storytelling platforms, Sara suggests taking into account both your narrative needs and an audience's expectation of the level of interaction provided by those platforms. It's good advice and the article contains some great specifics.]
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Laura Sterritt: "It is often the less well known, independent musicians who are willing to take chances on new media as artistic expression. The unfortunate Catch-22 is that these musicians or their record labels are usually unable to fund such endeavors"...
The Digital Rocking Chair's insight:
Who wouldn't support artists who say they occupy "some kind of avant-garde anime stoner pop realm"? Delete the scoop?
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Laura Sterrit: " A transmedia campaign is only as good as its co-creators. Many originators—filmmakers, authors, musicians—are excellent at their art form, understanding how to use the medium to its best potential. Instead of forcing them to fumble through new and unknown platforms, it is much better to partner with creators who hold an expertise in those areas" ... Delete the scoop?
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Laura Sterritt: "Music apps continue to be at the forefront of innovation for musicians. Björk’s Biophilia app album and The Polyphonic Spree’s Bullseye app were both beautiful and immersive, allowing for expression on the musician’s end and engagement for the fan" ... Delete the scoop?
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"The California ska/rock band The Aquabats, with its long history of mythos and world building, has made the jump to television, with remarkable reviews. How did an eccentric ska band transition into children’s programming?" Delete the scoop?
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"A transmedia campaign is only as good as its team. When a musician recognizes the value in creating extensions and decides to do so, they may not know how to successfully utilize the strengths of different platforms or how to create content for them."
[That's where "up-and-coming" software developer Max Weisel comes in ...] Delete the scoop?
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Details have been slowly emerging about the Rome transmedia property. Originally a straight forward music album, two music videos (traditional and interactive HTML5) have since been released, and a full-length feature film is now being developed at the Sundance Lab. How did it evolve into a fully orchestrated music transmedia project? Delete the scoop?
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While live performance may not often be considered an extension of recorded music, carefully crafted presentations can bring new meaning to the songs of an artist and convert potential fans.
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When considering a transmedia extension for musicians, it is important to understand the difference between extension and repurposing.
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Laura Sterritt: "From indie rock to hip hop to electronic music, browser-based games are becoming increasingly common extensions for musicians" ... Delete the scoop?
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![The Lack of Narrative as Narrative [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/VLM3NteSnx0weDnRz8jT9jl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Laura Sterritt: "[...] at the very core of transmedia storytelling—or storytelling of any kind—is the need for narrative, content, and characters. Does this mean musicians who lack story are at a loss? No. The lack of narrative is a narrative" ... Delete the scoop?
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Laura Sterritt: "Perhaps the strongest extension of transmedia storytelling for music is live events. It allows for fan interaction, engagement with the artist, physical manifestation of narrative, and community building"... Delete the scoop?
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"As most storytellers wish to have their primary narrative kept “pure,” transmedia extensions can allow for fan interactivity. Some media is inherently built for interactive storytelling, such as video games or online content. Others, such as music, can be difficult to structure in such a manner. However, musicians have found a new way to involve their listeners: interactive music videos." Delete the scoop?
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"As part of Björk’s Biophilia project, Björk has released a music album, an app album, and a traditional music video. I have been anxiously awaiting the arrival of the live tour, the culmination of the project, and was lucky enough to see her performance Monday night, as well as the educational exhibit at the New York Hall of Science." Delete the scoop?
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Gorillaz are currently in the midst of commemorating their ten year anniversary. As part of the celebrations, they recently announced a partnership with Converse to release limited edition Gorillaz sneakers next February. Is this merchandising or transmedia extension? Given their history and quality of storytelling, there is a lot to consider while answering this... Delete the scoop?
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While the definition of transmedia may be debated eternally, it is safe to say that establishing a two-way street with consumers is crucial to a transmedia campaign. Delete the scoop?
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Music is one of the most difficult art forms to attempt transmedia storytelling with. Without a literal narrative or story world, musicians must work harder to convey their messages in other ways. However, a history of fictional bands and fictionalized versions of real bands have easily found their way into other media. Delete the scoop?
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