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A wise woman once said, "If they put as much attention to detail into making a movie as they do into marketing a movie, we wouldn't see so much crap coming out of Hollywood."...
[A detailed look at the artwork strategies behind the top 10 blockbuster films of 2011 - great infographic.]
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Max Chafkin: "After claiming the title of fastest-growing web site ever (according to Comscore, at least), wowing audiences at the South By Southwest Interactive conference, and bagging a cool $100 million in venture capital from the Japanese retail giant Rakuten, Silbermann went off the grid this summer to address what has been in the eyes of many a rare shortcoming: The lack of apps." Delete the scoop?
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Devon Glenn: "On Thursday a Web series called “Beat Girl” hit the pinboard running with 145 pins containing both videos and still images. Has a new genre arrived?" DRC: Image is a screen shot of Beat Girl World on Pinterest. Delete the scoop?
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Nuno Bernado: "[...] the use of social media for storytelling and content promotion shouldn’t be done without a big degree of research and planning. If you are trying to create a community on a social network, you should examine why people are using social media." Delete the scoop?
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