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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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Mark Wilson: "Ever wonder why all movies seem to look the same? Yeah, there’s a reason."
The Digital Rocking Chair's insight:
The death of creativity or the path to box office gold? You decide. 
Debbie Elicksen (LION)'s curator insight,
May 9, 12:33 PM
This is kind of interesting. Will poll Stage 32 peeps to hear their opinions. 
Digital Cinema in Transition's curator insight,
May 11, 12:53 PM
Also see our digital cnema study at http://www.digitalcinema.ca Delete the scoop?
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Josh Spiegel: "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...
The Digital Rocking Chair's insight:
All the more reason to take a transmedia storytelling approach to film marketing :) 
Louise Robinson-Lay's curator insight,
March 21, 5:05 AM
teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study. Delete the scoop?
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John Gaudiosi: "Building on the success of the Emmy-nominated, fan favorite HashTag Killer, SocialSector.usanetwork.com centers around an online reality competition in which contestants are sequestered in an unknown location and one contestant is voted off each week."
The Digital Rocking Chair's insight:
A great look at how lessons learnt from Hash Tag Killer informed the development of Psych's new second screen experience, The S#cial Sector. Delete the scoop?
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Hugh Hart: "The makers of docs in contention for Oscar nominations talk about activating audiences after they leave the theater."
The Digital Rocking Chair's insight:
How to convert an audience from observer to advocate for your cause. 
Transmedia NZ's curator insight,
January 5, 11:19 PM
A look at the different ways documentary filmmakers are using online engagement to further real world goals. Delete the scoop?
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Christine Champagne: "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."
The Digital Rocking Chair's insight:
A look at HBO's strategy for brand extensions and audience engagement in the social media space. Delete the scoop?
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Tobias Buckell's "How I used Kickstarter to reboot a book series, and my career (and maybe my life?
The Digital Rocking Chair's insight:
A great sharing of information and experience. Delete the scoop?
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Gunther Sonnenfeld: "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ... Delete the scoop?
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Christine Erickson: "If you were wondering how a horse got on the plane, or what it’s like to film with Jackson, Air New Zealand has released a behind-the-scenes look at the making of its latest in-flight safety video." Delete the scoop?
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"Now audiences can interact with - and even create - content, they can make or break it, argues MediaCity Finland's [Simon] Staffans" ... Delete the scoop?
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Lewis Wallace: "In the campy new video, titled An Unexpected Briefing, a pointy-eared flight crew explains all the boring stuff — how to buckle your seatbelt, when to turn off your electronic devices, etc. — on a plane loaded with characters from J.R.R. Tolkien’s fantasy world." Delete the scoop?
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David Cornish: "Helmer Rian Johnson has released a free audio file that repeat viewers of his time-travel movie can take into theaters for added insight" ... Delete the scoop?
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Desdemona Bandini: "Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV" ... Delete the scoop?
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Leslie Horn: 'Come with me. I've got something to show you. A dark-haired woman clad in a long beaded dress said this to me as she whisked me away into the strange underworld of "Sleep No More."' Delete the scoop?
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Tom Vanderbilt: "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."
The Digital Rocking Chair's insight:
A look behind the curtain: "the new rules of the hyper-social, data-driven, actor-friendly, super-seductive platinum age of television".
Tom Brehme's curator insight,
March 22, 12:20 PM
Interesting article regarding the influence social media has on programming. Delete the scoop?
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Jon Vidar: "The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins."
The Digital Rocking Chair's insight:
How to "completely immerse your audience into the world of the movie" ... 
Pagina Uno's curator insight,
March 7, 10:12 AM
La maggior parte del l'idea alla base di Secret Cinema, è sorprendentemente semplice: immergere completamente il pubblico nel mondo del film, entrare in contatto con la storia in un modo più profondo.
Luca Brigada's curator insight,
March 19, 6:30 PM
The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins. "Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story." Delete the scoop?
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Natan Edelsburg: "In January, Spartacus, a Starz original series, will launch its third and final season “War of the Damned”. Months before the season airs the network launched a detailed and exciting social TV experience for fans called “Battle for Nuceria,” allowing fans to engage with the show and characters through missions and experiences where they can earn points and win prizes."
The Digital Rocking Chair's insight:
Starz aims to reward Spartacus fans with a full-on transmedia experience ....
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Maya Zuckerman: "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"
The Digital Rocking Chair's insight:
Designing the transmedia strategy for The Fifth Sacred Thing.
Tags: Multiplatform, Audience Engagement, Transmedia Storytelling, Storyworlds
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In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience...
The Digital Rocking Chair's insight:
The always insightful Simon Staffans on how to avoid an audience backlash when blurring the line between marketing and transmedia storytelling.
CounterIntelligence's curator insight,
December 14, 2012 10:23 AM
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience.
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Prasad Thammineni: "So you launched an app. Does it launch into Angry Birds-level orbit or fall to the fifth screen of someone's smartphone, never to be tapped again? Five ways to keep users hooked" ...
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Scott Rigby & Richard Ryan: "Given the deep emotional engagement today’s games can elicit, it seems clear there are more meaningful motivational dynamics that lie at the heart of a player’s enjoyment. But what are they and how can we practically understand and measure them so we can build better experiences?"
DRC: At the recent StoryWorld Conference, Rhonda Lowry of Turner Broadcasting mentioned Player Experience of Need Satisfaction (PENS) and its usefulness in measuring what motivates people. Here's an excellent article on the subject, if you'd like to know more.
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Jasper Visser: "To address the most important issue first: there is no such thing as digital storytelling. There’s only storytelling in the digital age, and frankly speaking this isn’t much different from storytelling in the age of hunters, gatherers, dinosaurs and ICQ" ...
ChelseyMarie's curator insight,
January 18, 8:10 PM
What the video! It's amazing. Book Burn Pary!!! YESSS.
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Robert Echevarria: "Achieving longterm success in an online medium known for its short attention span is no small feat, but "The Guild," which is centered around the lives of a group of gamers involved in an MMORPG, is moving into its sixth season, which premieres on Day's YouTube channel Geek & Sundry on October 2nd" ...
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"For Red Arrow format developer [Omri] Marcus, TV audiences must now be truly engaged with shows; or shows will lose viewers" ...
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