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![[Social TV] The Race for the Second Screen: The Show's the Thing | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/VrM_tBE3BDAwuHFjh0z8ZDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Here, we take a more property-specific angle, checking in with the content creators who are building bespoke apps and, in some cases, building social interaction into the very fabric of the shows...
[Part one of this series can be found @scoopit http://bit.ly/wofPYP]
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![[Nick DeMartino] At Least Five Things I Learned From Story World 2012 | Transmedia: Storytelling for the Digital Age | Scoop.it](http://img.scoop.it/IMS0T-C6fnTTESUl1mOcBTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Nick DeMartino: "I choose to think of the Story World Conference as a bellwether for the health of the transmedia community. What did #SWC12 tell us? Here are my thoughts a couple of weeks after the conference, held over three days in mid-October in Los Angeles" ... Delete the scoop?
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Peter Gutierrez: "Although DeMartino is not himself an academic, he’s a top consultant specializing in digital production/distribution (which includes transmedia, naturally), and has clearly devoted a lot of time to considering transmedia’s broader ramifications… especially those that relate to the K-12 world." Delete the scoop?
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A website that presents an ongoing sci-fi series about the town in a format unlike any TV you've ever seen...
[I really like this concept, and Nick De Martino's article provides great background material on the genesis of this project. It's also worth checking out the Mashable article @scoopit http://bit.ly/w27sIs] Delete the scoop?
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Each one of us generates vast amounts of data — emails, phone calls, social networking, photos, text messages, videos, browsing, purchasing and more.
Our data create a new form of identity, what you might call a Virtual Self – a concept that will determine the future of the web. Delete the scoop?
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Even though "transmedia" projects are immersed in technologies (film, video, television, online video, games, live events, mobile media, telephone calls… you name it), its leading practitioners (and theoreticians) often insist that "it's all about story." Delete the scoop?
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Many Paths to Audience Participation for Transmedia Talent Delete the scoop?
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Nick DeMartino: "Our data create a new form of identity, what you might call a virtual self -- a concept that will determine the future of the web"... Delete the scoop?
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Nick DeMartino: "Historically, content hasn't been seen as having a predictably "scalable" business model. Content remains a hit business, whether distributed in analog or digital form, and the ability to repeat a success has proven to be illusive over time. Perhaps, that is changing, given the blur between content, technology, social, and audience"... Delete the scoop?
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The famous Harry Potter sorting hat. It’s a fitting metaphor for this presentation, as I sort through the emerging history of transmedia storytelling. Delete the scoop?
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If nothing else, last week's Story World Conference in San Francisco affirmed the reality of a new creative movement devoted to transmedia storytelling. Delete the scoop?
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Tracking transmedia developments as they unfold will be complicated, in part because this new entertainment format covers so much ground. Delete the scoop?
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“Isaac Newton didn't discover gravity, he just named it,” one TV writer-producer quipped during a recent conversation about “transmedia.” And so it would seem, despite a testy flame war over the term transmedia –– or perhaps because of it –– the “transmedia” movement is catching on across the media business. Delete the scoop?
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