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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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The 4 Secrets Behind Zynga’s Narcotically Addictive Games

The 4 Secrets Behind Zynga’s Narcotically Addictive Games | Transmedia: Storytelling for the Digital Age | Scoop.it

Mark Wilson: "The team that made Farmville 2 sat down with us to share their secrets to building social gaming experiences that keep players coming back" ...

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Zynga COO John Schappert On Going Public, And What’s Coming Next

Zynga COO John Schappert On Going Public, And What’s Coming Next | Transmedia: Storytelling for the Digital Age | Scoop.it
After opening up at an aggressively priced $10 per share, the company had a slight pop before closing down 5% yesterday. But as Schappert emphasizes to me in the interview below, ZNGA is here for the long-term...
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Zynga, looking beyond Facebook, to launch its own game platform

Zynga, looking beyond Facebook, to launch its own game platform | Transmedia: Storytelling for the Digital Age | Scoop.it
Zynga announced a suite of new products, including CastleVille, Hidden Chronicles, Dream Zoo, Zynga Bingo, and a new gaming platform dubbed "Project Z" aimed at diversifying its business, reducing its reliance on Facebook and spreading its games...
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FarmVille Addicts Can Help Feed Hungry Children

FarmVille Addicts Can Help Feed Hungry Children | Transmedia: Storytelling for the Digital Age | Scoop.it
Zynga and Pizza Hut have set up a series of (adorable) in-game purchases to help fight world hunger.
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Zynga Emphasizes Storytelling, Puzzle-Solving With Adventure World

Zynga Emphasizes Storytelling, Puzzle-Solving With Adventure World | Transmedia: Storytelling for the Digital Age | Scoop.it

"People live in these games, and they want to see these characters interact and see their relationships build, and they want to see new characters introduced."

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FarmVille firm over the moon after Hasbro deal

FarmVille firm over the moon after Hasbro deal | Transmedia: Storytelling for the Digital Age | Scoop.it

Mark Pincus, the founder and chief executive of Zynga, said the partnership was an "exciting leap forward" that will allow people to "connect their virtual and real worlds"...

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Lucasfilm's Indiana Jones Ventures Into Social Gaming With Zynga's Adventure World

Lucasfilm's Indiana Jones Ventures Into Social Gaming With Zynga's Adventure World | Transmedia: Storytelling for the Digital Age | Scoop.it
The whip-carrying hero will be weaved into the story of the Facebook game, which will be renamed Indiana Jones Adventure World, and featured in a new chapter.
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Please Lord, Save Us from the FarmVille Movie

Please Lord, Save Us from the FarmVille Movie | Transmedia: Storytelling for the Digital Age | Scoop.it

The writers of Toy Story are reportedly in talks to pen a movie based on FarmVille, the popular Facebook game.

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Interview: Zynga On Retaining Users With FarmVille's Lighthouse Cove

Interview: Zynga On Retaining Users With FarmVille's Lighthouse Cove | Transmedia: Storytelling for the Digital Age | Scoop.it

[...] Zynga explained that in order to maintain users in its popular social game FarmVille, the company primarily aims to give users "more of what they love.

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