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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Film Insight Season 2 Episode 5: Maya Zuckerman on Transmedia

Film Insight Season 2 Episode 5: Maya Zuckerman on Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
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Producer Foundry:  "Randy [Hall] and Ben [Yennie] welcome Maya Zuckerman, co-founder of TransmediaSF, to answer the question, "what is transmedia?" and why every filmmaker needs to pay attention to this way of thinking about their projects."

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Multimedia, Crossmedia, Transmedia… What’s in a name?

Multimedia, Crossmedia, Transmedia… What’s in a name? | Transmedia: Storytelling for the Digital Age | Scoop.it
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Kevin Moloney:  "I’ve written elsewhere that we’re living through a Cambrian Explosion in the ecology of media. [...]  And with this explosion has come a diversity of terms to describe new creations and new arrangements. Multimedia? Crossmedia? Transmedia? What is the difference? I get that question a lot, and it’s a good one."

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Vittorio Canavese's curator insight, April 23, 2014 4:01 AM

Giusto per fare un po' il punto... Soprattutto in Italia, a prescindere dall'etichetta, mi piacerebbe vedere buoni esempi.

Ángeles Mirón Martín's curator insight, April 23, 2014 8:36 AM

Evolution....

Karen B Wehner's curator insight, April 29, 2014 2:26 PM

Because epistemology is a time-honored pastime of transmedia folk. And cross-media folk. And multimedia folk....

 

Kevin Moloney:  "I’ve written elsewhere that we’re living through a Cambrian Explosion in the ecology of media. [...]  And with this explosion has come a diversity of terms to describe new creations and new arrangements. Multimedia? Crossmedia? Transmedia? What is the difference? I get that question a lot, and it’s a good one."

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Rethinking Transmedia and Crossmedia

Rethinking Transmedia and Crossmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
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Charles Peirce:  "As I alluded to in a previous post, Transmedia is in the midst of a debate about its definition and who has the authority to determine that definition. It is one of those discussions I think best observed from the sidelines, but then I have no financial or artistic stake in that debate. However, I do think they’re important terms to understand."

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Nicoletta Gay's curator insight, February 20, 2014 6:24 AM

Charles Peirce:  "As I alluded to in a previous post, Transmedia is in the midst of a debate about its definition and who has the authority to determine that definition. It is one of those discussions I think best observed from the sidelines, but then I have no financial or artistic stake in that debate. However, I do think they’re important terms to understand."

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On Transmedia

On Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
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Simon Staffans:  "Transmedia has never been the easiest of terms to throw around. It’s a concept trying to embrace so many different genres and so many different practices, it’s almost guaranteed to give rise to disagreements" ...

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Jeni Mawter's curator insight, November 13, 2013 7:42 PM

From transmedia expert, Simon Staffans, comes this simple explanation.

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Transmedia - The Way of the Future

Transmedia - The Way of the Future | Transmedia: Storytelling for the Digital Age | Scoop.it
Movienomics writer Rivers discusses transmedia storytelling, why it's going to be the way of the future and provides examples of successful campaigns.
The Digital Rocking Chair's insight:

An introduction to transmedia and a fun read as well.

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Pam Colburn Harland's curator insight, June 27, 2013 7:43 AM

Funny/cool/informative article about transmedia. I love this idea for teaching Shakespeare (and other complex literary texts) to high school students. Tell the story through a variety of formats.

sophiedesc's curator insight, June 27, 2013 11:44 AM

Great Introduction and Best Practices of Transmedia Storytelling! 

Rob Erickson's curator insight, July 2, 2013 3:49 PM

The way this guy writes makes reading the article fun. More please.

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Transmedia: It’s done what it came to do.

Transmedia: It’s done what it came to do. | Transmedia: Storytelling for the Digital Age | Scoop.it

Brooke Thompson:  "It’s that time of year again… the time when we shake our collective heads and try to have some magical moment where we suddenly all understand what transmedia means. Scratch that. We all understand what transmedia means just fine. This is the time of year when we try to agree on what it means… and, in so doing, prove that the word has meaning and that we understand it more than they do."

The Digital Rocking Chair's insight:

A couple more interesting posts this week about the use of the word "transmedia" ... the second post is here.

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Simon Staffans: Transmedia is Dead: Long Live Transmedia!

Simon Staffans: Transmedia is Dead: Long Live Transmedia! | Transmedia: Storytelling for the Digital Age | Scoop.it

The word "transmedia" was hardly to be heard at MIPTV. Does this mean it's dead, or rather fully integrated in TV production?

The Digital Rocking Chair's insight:

A couple of interesting posts today on the relevance of the term "transmedia".  The first is this one from Simon Staffans, the second is by Andrea Phillips and called WTF Transmedia?  Both are worth the read.

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Vanessa Camilleri's curator insight, May 8, 2013 4:21 AM

worth reading! I think we have to avoid building up too much hype on the word transmedia and focus more on what it can actually do and where it can actually lead us. 

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Storyworld & Immersion before Plot & Platform.

Storyworld & Immersion before Plot & Platform. | Transmedia: Storytelling for the Digital Age | Scoop.it

Mike Jones:  "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around;  cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"

The Digital Rocking Chair's insight:

This post is full of interesting nuggets of information.  From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.

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Henrik Safegaard - Cloneartist's curator insight, January 28, 2013 5:21 AM

Very interesting reading -

Katie Frank's curator insight, January 28, 2013 2:15 PM

Integrated writing, many modes for writers today.

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What’s The Deal With Transmedia Anyway?

What’s The Deal With Transmedia Anyway? | Transmedia: Storytelling for the Digital Age | Scoop.it

Noah J Nelson: "I talk a lot about transmedia here at Turnstyle, and will be talking about it even more this week when I head to StoryWorld. With that in mind, I wanted to create a little primer on the topic, but that felt altogether too academic."

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Transmedia: between augmented storytelling and immersive practices

Transmedia: between augmented storytelling and immersive practices | Transmedia: Storytelling for the Digital Age | Scoop.it

Mélanie Bourdaa: "This article aims to scrutinize the phenomenon of transmedia storytelling in order to explain the mechanisms and the challenges for the cultural industries, in particular film and television" ....


Via siobhan-o-flynn
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Henry Jenkins explains his vision of transmedia and audience engagement

Henry Jenkins explains his vision of transmedia and audience engagement | Transmedia: Storytelling for the Digital Age | Scoop.it

Mélanie Bourdaa: "In Jenkins’ view, five logics are contributing to the emergence of transmedia and the phenomenon of increased fan participation (‘fandom’):"


  • The logic of entertainment
  • The logic of social connection
  • The logic of experts
  • The logic of immersion
  • The logic of identification


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Transmedia is a Lie

Transmedia is a Lie | Transmedia: Storytelling for the Digital Age | Scoop.it

Brian Clark:  "A year ago, I wrote about how we needed to reclaim the phrase "transmedia storytelling" as a community from the plague of buzzworditis that was surrounding it. Sadly, that effort failed"...

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Do You Go Both Ways?

Do You Go Both Ways? | Transmedia: Storytelling for the Digital Age | Scoop.it

Christy Dena: "Transmedia doesn’t mean what you think it does."


In this thought provoking article, Christy Dena, argues that transmedia "represents a change in the way people create".  She wonders if the thing holding transmedia back is creatives themselves ... "whether creatives are genuinely interested in more than one artform."  It's a great read.

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Taking The First Steps in Transmedia

Taking The First Steps in Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
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Simon Staffans:  "First, a full disclaimer. I’m writing this post not so much for you, dear reader, as I’m doing it for myself. Let me explain. As I’m increasingly working with people who have no or little experience of transmedia" ...

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Minna Kilpeläinen's curator insight, November 26, 2014 1:48 PM

What is transmedia? As simple as this. 

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“Transmedia is a word for old people”

“Transmedia is a word for old people” | Transmedia: Storytelling for the Digital Age | Scoop.it
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Alisa Rivera:  'As a relative newbie to transmedia, I’ve been feeling psyched about the possibilities, particularly when it comes to storytelling for non-profits. Think of the possibilities for engaging donors and volunteers, bringing organizations’ missions to life in a visceral way.  But when a friend of mine shared my obsession with her 17-year-old daughter, this was her response:“Transmedia is a word for old people.”'

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Ivon Prefontaine's curator insight, March 29, 2014 11:40 PM

Interestingly, not every young person lives the way the author's friend's daughter suggested. And not every old person needs a word to describe this practice.

Sadim M.R.'s curator insight, March 31, 2014 3:22 AM

"My friend’s daughter explained that young people don’t need a word to describe transmedia because this is how they live every day. The narrative of their own lives unfolds across different social media platforms and they consciously create identities for themselves depending on where, what, how and with whom they share information."

Justin Nalepa's curator insight, March 31, 2014 11:01 AM

Love the comment posted below the article: "The word represents an attack on the institutional tendency to retain control and ownership of cultural vitality... I think your friend's daughter is absolutely right and only slightly wrong because transmedia is another word for power, and sharing control of culture is not the primary objective of the folks who are presently in control of the definition of transmedia."

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I GIVE UP! Or, How I Learned to Stop Worrying and Love Transmedia

I GIVE UP! Or, How I Learned to Stop Worrying and Love Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jim Stewartson:  'As many have written before, ‘transmedia’ is a divisive term, laden with all manner of conflicting ideas and sometimes wielded as a political weapon by people with differing business and personal agendas' ...

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The pursuit of happiness: Transmedia universes from the perspective of the audience

The pursuit of happiness: Transmedia universes from the perspective of the audience | Transmedia: Storytelling for the Digital Age | Scoop.it
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Mario Stanzani:  'While the words multi-media and cross-media have always been pretty clear and easy to understand, too many times I’ve heard professionals (even in the marketing and communications field) saying “Yeah, Transmedia, it’s so cool!” and then not being able to explain what that was. Quoting Einstein: “If you can’t explain it to your grandmother then you haven’t understood it.”'

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Hans Heesterbeek's curator insight, October 1, 2013 12:58 AM

Interesting article

Ken Morrison's comment, October 8, 2013 8:00 PM
I am so happy that you shared this. I shared Nancy Duarte's Hero's Journey one day in the classroom because the internet was down and I couldn't give my regular presentation slides. Ten months later, students still tell me that I "ruin in a good way' their movie watching because they think of this cycle.
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Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t

Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t | Transmedia: Storytelling for the Digital Age | Scoop.it

Jim Stewartson:  "Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even whether defining the word matters at all, is killing our common cause."

The Digital Rocking Chair's insight:

More on the "T-word" ....

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WTF is Transmedia? (2013)

WTF is Transmedia? (2013) | Transmedia: Storytelling for the Digital Age | Scoop.it

Andrea Phillips:  "It's become fashionable to hate the word 'transmedia' in some circles. The T-word has been very good to me. It's netted me any number of speaking engagements and website hits and sold me a book, among other things, so I feel a certain loyalty to it. I don't think I'd be enjoying the same degree of professional success if I hadn't very consciously embraced That Word back in 2010 or so."

The Digital Rocking Chair's insight:

Here's the second of today's posts looking at the difficulties associated with the "T-word".  The first post is by Simon Staffans and can be found here.

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Jeni Mawter's curator insight, May 7, 2013 11:49 PM

Andrea Phillips explains Transmedia.

Ju Sampaio's curator insight, July 1, 2013 6:40 AM

Reflexão interessante sobre a, as vezes, mal falada "transmedia".

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Transmedia Storytelling: What's Now, What's Next and How to Do it

Transmedia Storytelling: What's Now, What's Next and How to Do it | Transmedia: Storytelling for the Digital Age | Scoop.it

Jen Begeal:  "Transmedia Storytelling: What's Now, What's Next and How to Do it" ...

The Digital Rocking Chair's insight:

An excellent introductory Prezi from Jen Begeal.

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Judy Russell's comment, March 2, 2013 9:55 AM
Wow!
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Adventures in Transmedia

Adventures in Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

Andrea Mulle:  "Leveraging the individual strengths of multiple storytelling platforms, transmedia builds a storyworld meant to engage and involve its audience and delivers an informative, entertaining experience" ...

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Introduction to Transmedia Class

Introduction to Transmedia Class | Transmedia: Storytelling for the Digital Age | Scoop.it

Lucas J.W. Johnson: "Last week at Transmedia Vancouver, I presented an Introduction to Transmedia class. I wanted to cover a lot of the overview and basics of transmedia storytelling for those members new to transmedia and provide them with resources, so that in the future, our conversations can really move forward, into the nuts and bolts, into a space where we can all learn from each other."

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Transmedia Tuesdays: What is Transmedia, Even?

Transmedia Tuesdays: What is Transmedia, Even? | Transmedia: Storytelling for the Digital Age | Scoop.it

 Chaunton: "We like [...] transmedia for several reasons. It's new, it's frequently innovative, it's story-driven, and it’s broad, and un-standardized enough that it's a bit of a Wild West frontier" ...


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Mariana Soffer's comment, June 19, 2012 8:34 AM
It is very difficult for me to anderstand the meaning of "transmedia"
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Transmedia is a Lie? – The fuck am I doing here then?

Transmedia is a Lie? – The fuck am I doing here then? | Transmedia: Storytelling for the Digital Age | Scoop.it

Sebastian Müller: "I usually write my blog posts in german, but this time it just seemed unfair because I am referring to a discussion, that took place in the english speaking part of the internet"...


DRC: As with Simon Staffan's  Transmedia – does anyone care?, this follows on from Brian Clark's facebook post Transmedia is a Lie.

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Transmedia – does anyone care?

Transmedia – does anyone care? | Transmedia: Storytelling for the Digital Age | Scoop.it

Simon Staffans: "I’ve had a blog post sitting on my computer, half-written, for quite some time. The essence of the post was that there are only about 200 people around the world that actually care if your project is a ”true transmedia project” or not, the 6.999.999.800 others either don’t care or will never hear of your stuff."

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