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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Watch: How the 'Blair Witch Project' Team Made Found Footage Go Viral

Watch: How the 'Blair Witch Project' Team Made Found Footage Go Viral | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Zack Sharf:  "The latest Academy Originals video goes behind the scenes of "The Blair Witch Project" to help the film celebrate its 15th anniversary."

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Story, Niche and Transmedia: How Infiniti fortified their brand with content marketing

Story, Niche and Transmedia: How Infiniti fortified their brand with content marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
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Hector Gonzalez, Jr:  "Recently, Nissan’s luxury vehicle division, Infiniti, has recently launched a transmedia campaign on their website. From the filmmakers of the “Blair Witch Project“, visitors watch a 3 part film and are called by phone by the characters in the story in real time to help decide the next part of the story" ...

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Chipotle Mows Down Big Agriculture With New Film and Interactive Game

Chipotle Mows Down Big Agriculture With New Film and Interactive Game | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Rae Ann Fera:  "With the follow-up to its highly successful “Back to the Start” film, the fast-food company continues to educate and drive forward positive change in food production, says Chipotle’s Chris Arnold."

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Ricard Garcia's curator insight, September 18, 2013 2:08 AM

Beautiful short film where we can help our students reflect about some aspects of natural and non-natural food... nice layout!

Stormnet Media's comment, September 28, 2013 11:53 PM
Amazing piece of work. All food companies should strive to educate their potential customers with inspiring content.
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Meteor's Take on Transmedia

Meteor's Take on Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

This is a great mini case-study for anyone interested in transmedia ....


Steve Peterson:  "Adhesive Games has been building the free-to-play giant robot game Hawken for over two years now, and Meteor Entertainment is the publisher. The game has had strong transmedia connections from the beginning, with a graphic novel recently released, digital shorts in the works with Machinima and a feature film in production."

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Henrik Safegaard - Cloneartist's curator insight, July 26, 2013 5:23 AM

"The game has had strong transmedia connections from the beginning, with a graphic novel recently released, digital shorts in the works with Machinima and a feature film in production. The [a]list daily sat down with Meteor's vice president of transmedia marketing and promotions Paula Cuneo to discuss the unusual nature of Hawken's marketing efforts."

And it's a  free-to-play Game -

Justin Nalepa's curator insight, July 26, 2013 1:40 PM

As a big fan of the mech genre, I can't wait to see and play this game for myself!

Дмитрий Аркас's curator insight, July 27, 2013 5:42 AM

Познавательный кейс...

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Beautiful Creatures, Terrible Numbers by Caitlin Burns [#Transmedia]

Beautiful Creatures, Terrible Numbers by Caitlin Burns [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Caitlin Burns:  "Building a foundation for a long running entertainment franchise requires techniques such as transmedia storytelling that expand narratives successfully across multiple media platforms, so that fans can dive deeper into the world in ways that feel authentic."

The Digital Rocking Chair's insight:

Caitlin Burns makes the case for transmedia storytelling when marketing YA novel-based properties ....

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Normand Miron's curator insight, March 19, 2013 8:13 AM

Expanding their universe.  Doesn't take good old Albert to understand this ;)

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Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest.

Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest. | Transmedia: Storytelling for the Digital Age | Scoop.it

Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant."

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AvatarLabs Builts Robust Digital Marketing Campaign for ‘Resident Evil: Retribution’ [#Transmedia]

AvatarLabs Builts Robust Digital Marketing Campaign for ‘Resident Evil: Retribution’ [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Adotas Wire: "Throughout the campaign, AvatarLabs employed a wide array of digital and offline components, all designed to maximize engagement among fans of the science fiction thrillers by extending film and franchise plotlines across real-world, social and mobile platforms" ...

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Resurrecting Abe Lincoln’s Bodyguard (Via Twitter)

Resurrecting Abe Lincoln’s Bodyguard (Via Twitter) | Transmedia: Storytelling for the Digital Age | Scoop.it

Brad Cook: "What happens when a 19th century bodyguard is sent 150 years into the future to help with an indie film’s marketing campaign? He holsters his gun and sits down at the keyboard: meet Ward Hill Lamon."

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When Entertainment Marketing Is Art: See Work From The Breaking Bad Art Project

When Entertainment Marketing Is Art: See Work From The Breaking Bad Art Project | Transmedia: Storytelling for the Digital Age | Scoop.it

Joe Berkowitz: "A gallery showing of some excellent Breaking Bad-inspired art marks the conclusion of a participatory campaign promoting the final season of the show."

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‘Prometheus’ Screenwriter Damon Lindelof Tweets All

‘Prometheus’ Screenwriter Damon Lindelof Tweets All | Transmedia: Storytelling for the Digital Age | Scoop.it

Rachel Dodes: '“Prometheus” screenwriter Damon Lindelof (creator of the hit show “Lost”) on the movie's social media campaign--and some of the secrets of the screenplay.'

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Hawken Devs Unveil Transmedia Marketing Strategy

Hawken Devs Unveil Transmedia Marketing Strategy | Transmedia: Storytelling for the Digital Age | Scoop.it

Benjamin Webb: "The developers and publishers behind the upcoming Mech shooter Hawken have revealed their plans for a transmedia form of marketing in relation to the franchise. As a part of this approach, they have enlisted the aid of comic book artists and directors to get a digital series and original graphic novel off the ground."


Via Simon Staffans
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‘White Collar’ Cranks Up the Heat With Interactive Social TV Game

‘White Collar’ Cranks Up the Heat With Interactive Social TV Game | Transmedia: Storytelling for the Digital Age | Scoop.it

Christina Warren: "The game and experience, dubbed Neal’s Stash, is the final stage of a multi-faceted social TV and transmedia campaign that Ford sponsored for the USA Network show" ...

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A closer look at Disney-Pixar's 'Brave' transmedia strategy.

A closer look at Disney-Pixar's 'Brave' transmedia strategy. | Transmedia: Storytelling for the Digital Age | Scoop.it

YPULSE: "Movies don’t exist alone anymore, with product extensions and deeper character development coming as afterthoughts as films become successes. Young viewers want to interact with characters and stories in a variety of formats — a true transmedia experience" ...


Via Karen B Wehner
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What We Do In The Shadows, a master class in viral marketing

What We Do In The Shadows, a master class in viral marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
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"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

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Henrik Safegaard - Cloneartist's curator insight, June 24, 3:50 AM

Exelent marketing and promoting - check it out and get some inspiration for your next project :-)

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Transmedia Marketing Case Study: The Hunger Games – Catching Fire

Transmedia Marketing Case Study: The Hunger Games – Catching Fire | Transmedia: Storytelling for the Digital Age | Scoop.it
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Christine Weitbrecht:  "The marketing campaign for Catching Fire kicked off at the beginning of 2013, and over the course of the last months, we’ve been treated to increasing amounts of content from the THG world" ...

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WhenLibrariansAttack's curator insight, November 5, 2013 9:09 PM

Transmedia - what schools should be thinking about doing.

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5 Things You Should Know About The Curious New Marketing Campaign For "The Hunger Games: Catching Fire" [#Transmedia]

5 Things You Should Know About The Curious New Marketing Campaign For "The Hunger Games: Catching Fire" [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
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Adam B. Vary:  "It is already one of the most peculiar and elaborate transmedia marketing efforts ever mounted for a feature film franchise, and as more elements from it continue to roll out in advance of Catching Fire’s Nov. 22 release date, here is what you need to know about what’s behind it."

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Дмитрий Аркас's curator insight, August 27, 2013 1:53 AM

Кейс о яркой трансмедийной раскрутке фильма...

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Alex LeMay Tells Us How to Integrate Social Media Into Transmedia Campaigns

Alex LeMay Tells Us How to Integrate Social Media Into Transmedia Campaigns | Transmedia: Storytelling for the Digital Age | Scoop.it

Anna Washenko:  "Technology is changing how people tell and share their stories, and transmedia campaigns exemplify those radical shifts."

The Digital Rocking Chair's insight:

Alex LeMay of The Shadow Gang talks about "the GoBZRK campaign and why social media played such a central role".

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Coke and 007: A Match Made in Storytelling Heaven!

Coke and 007: A Match Made in Storytelling Heaven! | Transmedia: Storytelling for the Digital Age | Scoop.it

Frederic Gonzalo:  "A few days ago, in a busy European train station, Coke decided to pull a stunt associated with the essence of the Bond tradition: thrill-seeking, time-bound, packed with unexpected twists and a feel-good ending" ...

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Be an Agent in Interactive Campaign for James Bond Film, Skyfall [VIDEO]

Be an Agent in Interactive Campaign for James Bond Film, Skyfall [VIDEO] | Transmedia: Storytelling for the Digital Age | Scoop.it

Anita Li: "Fans of 007 get the chance to live vicariously through their favorite British spy in a new digital campaign for James Bond film, Skyfall" ...

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SocialSamba's Aaron Williams on Hashtag Killer, working with USA, and that interactive Emmy

SocialSamba's Aaron Williams on Hashtag Killer, working with USA, and that interactive Emmy | Transmedia: Storytelling for the Digital Age | Scoop.it

Frank Rose: "For all the buzz this year about social TV, it's mainly been about connecting fans with fans—which is nice as far as it goes, but that's not terribly far. What if you could jump the fiction-reality barrier and connect fans with characters? Then it might start to get interesting" ...

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Transmedia sells, quite literally

Transmedia sells, quite literally | Transmedia: Storytelling for the Digital Age | Scoop.it

VERTOV: '“But how can one profit from transmedia?”, or something along those lines, is the kind of question you’re more than likely to get when discussing transmedia with your friends, peers or clients' ...


Via Simon Staffans
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From Nerd Niche To Branding Superpower: 5 Lessons Every Marketing Exec Can Learn From Comics

From Nerd Niche To Branding Superpower: 5 Lessons Every Marketing Exec Can Learn From Comics | Transmedia: Storytelling for the Digital Age | Scoop.it

Rob Salkowitz: "If you’re in marketing, comics are no laughing matter. Superheroes powered this summer’s The Avengers and The Dark Knight Rises, two of the highest-grossing movies in history."

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Tina Stock's comment, August 23, 2012 8:39 PM
thanks for sharing this one!
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AT&T Goes Transmedia with Big Content Program

AT&T Goes Transmedia with Big Content Program | Transmedia: Storytelling for the Digital Age | Scoop.it

Vince Giorgi: "Most of us are fascinated by big. Big beings. Big things. Big wins. Big flops. To be “big,” it seems, is to embody some irresistible combination of nagging improbability and awe-inspiring possibility" ...

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iPhone App Lets You Live Inside 'The Dark Knight Rises'

iPhone App Lets You Live Inside 'The Dark Knight Rises' | Transmedia: Storytelling for the Digital Age | Scoop.it

Christina Warren: "The creators of The Dark Knight Rises released a new iPhone app on Thursday that immerses fans into the world of Gotham City like never before."

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Connecting Brands & Networks To Make Content Matter | #audiences #transmedia #brands #analytics #YouTube #Netflix

Connecting Brands & Networks To Make Content Matter | #audiences #transmedia #brands #analytics #YouTube #Netflix | Transmedia: Storytelling for the Digital Age | Scoop.it

Gunther Sonnenfeld: "Branded content. Branded entertainment. Branded transmedia campaigns. Content marketing. Brand journalism. You've heard the terms, but have probably struggled over their meaning, and their value. I know I have" ...

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