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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Welcome to the FUTURE of CONNECTED TOYS

Welcome to the  FUTURE of CONNECTED TOYS | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Maya Zuckerman:  "We are in the dawn of a new toy era - the rise of the connected and integrated toys."

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Making the Old New Again: Reviving Content with Transmedia Techniques and Connected Toys

Making the Old New Again:  Reviving Content with Transmedia Techniques and Connected Toys | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Beth Rogozinski:  "The mystical magical fountain of youth was a place where if you drank the waters – the old would become young again.  While we are still searching for these waters for us mere humans – certain entertainment properties have unlocked the source:  adaptation, modernization and transmediation."

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Disney's Biggest Stars Join Forces for Skylanders-Style Gaming Mash-Up

Disney's Biggest Stars Join Forces for Skylanders-Style Gaming Mash-Up | Transmedia: Storytelling for the Digital Age | Scoop.it

Chris Kohler:  "If you're at all familiar with the success of Skylanders, you won't be too surprised by Disney's latest gaming initiative."

The Digital Rocking Chair's insight:

It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months.  Must say, I don't mind ... it looks pretty cool.  It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation.  John Lasseter has described it as “a tool chest for creativity".

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Parker Donat's curator insight, January 22, 2013 4:33 PM

I wouldn't be surprised if Disney pulls off this multi-story world game and makes millions.

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Movie Tie-In Toys Galore At London’s Toy Fair 2012! Lord Of The Rings, The Dark Knight Rises, Avengers And More

Movie Tie-In Toys Galore At London’s Toy Fair 2012! Lord Of The Rings, The Dark Knight Rises, Avengers And More | Transmedia: Storytelling for the Digital Age | Scoop.it

Once your inner six year-old has calmed down a bit, take a look at some of the latest move tie-in toys being exhibited at Toy Fair 2012 right now.

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LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing

LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
Debate over gender-based toy marketing has reached a fever pitch.
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Cut Lego Friends a Break

Cut Lego Friends a Break | Transmedia: Storytelling for the Digital Age | Scoop.it

Today, Lego announced a new line aimed square at girls: Lego Friends. These sets include pretty, feminine figures that are more articulated than classic Lego minifigs, blocks in a palette of colors including pink and purple, and sets like bakeries and dog shows...

 

[Further discussion on gender preference in toys can be found @scoopit http://bit.ly/rSzygb]

 

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Startup lets kids design their own plush toys

Startup lets kids design their own plush toys | Transmedia: Storytelling for the Digital Age | Scoop.it
Scott Schube was watching his two older children create characters in online games a few years ago when he wondered if there was a way to bring the designs to life. "They spend half their time creating characters,...
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Toying with Transmedia: The Future of Entertainment is Child’s Play

Toying with Transmedia: The Future of Entertainment is Child’s Play | Transmedia: Storytelling for the Digital Age | Scoop.it
In what could be the ultimate twist on Toy Story, Henry Jenkins suggests that action figures -- those Star Wars and Masters of the Universe dolls from a few decades ago -- had the power to spark human creativity and transcend their original function.
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Thomas the Tank Engine teams up with Barbie as Mattel buys Hit

Thomas the Tank Engine teams up with Barbie as Mattel buys Hit | Transmedia: Storytelling for the Digital Age | Scoop.it
The acquisition will add preschool favourites such as Barney the purple dinosaur, Fireman Sam and Angelina Ballerina to the ranks of the world's largest toymaker.
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Skylanders: Spyro's Adventure Could Be the Most Expensive Game You Ever Buy

Skylanders: Spyro's Adventure Could Be the Most Expensive Game You Ever Buy | Transmedia: Storytelling for the Digital Age | Scoop.it
While at least two of us at Kotaku enjoy Skylanders: Spyro's Adventure enough to recommend a purchase, that doesn't mean we're oblivious to the costly downsides to a game that sells its downloadable content on toy store shelves.
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Activision jumps into kids' game with 'Skylanders'

Activision jumps into kids' game with 'Skylanders' | Transmedia: Storytelling for the Digital Age | Scoop.it

To impress kids these days, it's not enough to make another video game. Mere action figures won't do, either. So Activision is merging the two.

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Q&A: Capturing Kids' Imaginations With Skylanders

Q&A: Capturing Kids' Imaginations With Skylanders | Transmedia: Storytelling for the Digital Age | Scoop.it

[Children] can play a level, but then they can continue the story in their head, so I think giving them fuel for not just playing the game but to be really engaged in it outside of the game itself is a really key thing.

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Dungeons & Dragons Meets Spyro in New Skylanders Game

Dungeons & Dragons Meets Spyro in New Skylanders Game | Transmedia: Storytelling for the Digital Age | Scoop.it

Something about the close relationship between the toy and the videogame has made both parts richer.

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Child’s [#transmedia] play

Child’s [#transmedia] play | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Schumpeter:  "Standalone toys lack scale and versatility. Franchises that span multiple platforms—from cartoons to video games to films to physical toys—are a better bet" ...

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jose antonio gabelas's curator insight, September 16, 2013 4:30 AM

"La mayoría de los niños experimentan un personaje en forma digital antes de la reproducción física." Algo que debiera preocupar no solo a la industria del juguete, sino también a los padres, madres y escuela...

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How 'Skylanders' Creates a Superfan Economy

How 'Skylanders' Creates a Superfan Economy | Transmedia: Storytelling for the Digital Age | Scoop.it
Mashable sat down with Activision and a bonafide Skylanders superfan to unpack just how the series keeps fans coming back for more.
The Digital Rocking Chair's insight:

Why Skylanders keeps going from strength to strength ...

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Transmedia Storytelling From Lego: A World Without Limits

Transmedia Storytelling From Lego: A World Without Limits | Transmedia: Storytelling for the Digital Age | Scoop.it

Omar Kattan: "Lego understood very early on that they’re not in the toy business, but instead, the imagination business. As a result of this, Lego brought their bricks to life through the magical power of story told through multiple platforms."

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Could Cancer Cure Barbie? Mattel vs. Beautiful and Bald Barbie

Could Cancer Cure Barbie?  Mattel vs. Beautiful and Bald Barbie | Transmedia: Storytelling for the Digital Age | Scoop.it
Barbie is just shy of 53 years old. She’s survived the Vietnam War, the fall of the Berlin Wall and German reunification, both wars with Iraq and has managed to outlast 10 U.S. Presidents. But she might have just met her match with two cancer survivors.
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Hamleys' baby steps towards gender equality

Hamleys' baby steps towards gender equality | Transmedia: Storytelling for the Digital Age | Scoop.it
Toy store Hamleys has stopped labelling floors in blue and pink for boys and girls. But will it change the way children play, asks Zoe Williams?
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Rishi Suresh's curator insight, December 5, 2013 7:17 PM

This article is amazing. It shows something so deeply ingrained into our modern brains, that we have never actually stopped to think about it. Why is pink so strongly associated with girls and women? And why is just about everything else, especially blue, associated with boys? Why can't girls have blue? In regards to this, a store called Hamleys has decided to remove signs saying "Boys" and "Girls." Not only that, they have also abandoned the "color coding" of blue and pink. This is amazing because such a small change can actually have huge impacts, such as making people realize that they were unconsciously obeying the "color coding" and segregation of sexes. 

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Lego Friends: It’s Lego But, You Know, for Girls

Lego Friends: It’s Lego But, You Know, for Girls | Transmedia: Storytelling for the Digital Age | Scoop.it
After concentrating on the boys market for the last five or six years, our favorite manufacturer of plastic building blocks is trying to capture the other 50 percent of the kids market with Lego Friends, a new line aimed at girls aged 5 and above...

 

[Further discussion on gender preference in toys can be found @scoopit http://bit.ly/rSzygb]

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Study: Over Half Of UK Kids Own Real Toys For Virtual Worlds

Study: Over Half Of UK Kids Own Real Toys For Virtual Worlds | Transmedia: Storytelling for the Digital Age | Scoop.it
More than half of all children in the UK own a physical toy based on free-to-play and subscription-based virtual worlds and games like Club Penguin or Mind Candy's Moshi Monsters, according to a new study by Dubit Research.
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[Transmedia Case Study] How Barbie & Ken Were Reunited by Social Media

[Transmedia Case Study] How Barbie & Ken Were Reunited by Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it
Take a look behind the scenes at how Mattel reunited its iconic doll couple with a marketing campaign that heavily utilized social media.

 

[This is an excellent look at how Mattel used transmedia storytelling to engage fans in Ken & Barbie's worlds.]

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Top 4 Skylander Characters Revealed

Top 4 Skylander Characters Revealed | Transmedia: Storytelling for the Digital Age | Scoop.it
Now that Skylanders: Spyro's Adventure is out the big debate is which characters are the best to collect. My family each has a different approach to this.
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Should You Buy Skylanders: Spyro's Adventure? Yes.

Should You Buy Skylanders: Spyro's Adventure? Yes. | Transmedia: Storytelling for the Digital Age | Scoop.it
Mixing together video games and collectible toys, Activision? How very Captain Power of you. As many will no doubt remember, the good captain and his soldiers of the future wound up defending clearance aisles from evil until fading into obscurity.
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Hold Onto Your Childhood, Masters of the Universe Are Getting A New Run of "Classic" Toys

Hold Onto Your Childhood, Masters of the Universe Are Getting A New Run of "Classic" Toys | Transmedia: Storytelling for the Digital Age | Scoop.it

Revealed during Mattel's weekend panel at New York Comic-Con, here's our first look at the upcoming Masters of the Universe 30th Anniversary Classics collection. Among the batch figures are some interesting variants and one show exclusive.

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Mattel Employs Monster High Line Against Bullies

Mattel Employs Monster High Line Against Bullies | Transmedia: Storytelling for the Digital Age | Scoop.it
To assist in the effort, Mattel executives teamed up with Lauren Parsekian and Molly Thompson, creators of the Kind Campaign, a grass-roots movement that offers an empowerment solution to bullying.
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